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Premium Research Mar 2025
... across multiple channels. CMOs can learn from how Sanofi developed a global content operations model and built the case for omnichannel engagement with sales to increase operational efficiency. Gartner Research ...

Analyst(s):   Martin DeWitt   |   Sharon Cantor Ceurvorst
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Research Aug 2021
... B2B commerce has seen increasing client interest as more sales activities are moving to digital channels. However, barriers to adoption exist. Application leaders must use collaboration tools and automation technologies to facilitate self-service and assisted transactions. Gartner Insights Abstract ...

Analyst(s):   Sandy Shen
... strategic initiatives, achieving measurable improvements in efficiency, innovation, and competitive advantage. Through tools like IT score, Markus enables clients to independently assess their IT organization, align capabilities with strategic priorities, and drive impactful IT strategies. His focus on ...
Research January 27 2026
... AB InBev Wins 2025 Supply Chain Award Green Mining enables supply chain sustainability plans & goals Congratulations to AB InBev, winner of the 2025 Supply Chain Award for Customer/Patient Innovation. AB InBev introduced Green Mining — an initiative powered by intelligent reverse logistics software ...
Webinar On-Demand
... Leverage data and technology to better understand customer needs, behaviors and preferences •Demonstrate the transformative potential of technology to enable exceptional CX Return to this web page to watch the webinar. Contact us at gartnerwebinars@gartner.com with questions about viewing this webinar. ...

Analyst(s):   Ilona Hansen
Premium Research Feb 2024
... suites automate quoting and order capture. This Toolkit (including a sample RFP, RFP questionnaire and vendor response summary) is a starting point for sales operations leaders who need to evaluate CPQ vendors. When to Use Gartner Research ...

Analyst(s):   Mark Lewis
Premium Research Feb 2024
... Retail leaders require help to identify the GenAI use cases to tackle some of their most pressing sales, operational and customer-experience challenges. CIOs can use this research to learn how early adopters deploy GenAI to inform their strategy and roadmap. Gartner Research ...

Analyst(s):   Robert Hetu
Premium Research Apr 2024
... completion, you'll receive a personalized report highlighting your top development opportunities, along with recommendations and guidance from Gartner sales experts. Gartner Research ...

Analyst(s):   Alex Boyd   |   Michael Rush   |   Melissa Manley
Premium Research Jul 2024
... Providers are reporting that sales cycles are taking longer to close. Tech services leaders of cloud ERP providers need to establish more confidence in customers earlier in the cycle by demonstrating measurable business outcomes and showcasing industry best practices. Overview Analysis Gartner Research ...

Analyst(s):   Eric Cheung
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