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Premium Research Aug 2024
... Multibrand retail CMOs face the challenging combination of decreasing marketing budgets and an increasing pressure on online channels to drive sales. CMOs can use this research to benchmark their digital marketing performance against the leaders in each category. Index Performance Analysis Gartner Recommended ...

Analyst(s):   Ipsa Jaiswal   |   Brad Jashinsky   |   Anirudh Bhardwaj
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Premium Research Jul 2024
... Indirect (channel) applications comprise a host of capabilities, integrations and delivery modes serving a wide industry and geographic market. Sales operations leaders supporting channel partner workflows can use this tool as an aid to identify the most suitable PRM vendor(s) for their needs. Gartner ...

Analyst(s):   Guy Wood   |   Ilona Hansen   |   Sandhya Mahadevan   |   Laz Gonzalez
Premium Research Mar 2025
... BroadSilver created a specialized Open Territory team to protect existing relationships and mitigate revenue loss from seller attrition. Chief sales officers can use the insights from this case to learn how to establish a dedicated team to safeguard renewals and protect revenue in open territories. ...

Analyst(s):   Jared Davis
Premium Research Dec 2024
... mistakes when delivering product demos. To improve the effectiveness of demos, product managers should use stories to communicate product value and drive sales by transforming product demos into compelling experiences. Session Description Gartner Recommended Reading Gartner Research ...

Analyst(s):   Kelli Smith   |   Nicholas Carter
Premium Research Apr 2025
... Product leaders can use this research and key insights from the 2024 Gartner End-User Buying Behavior Survey to make IT spending decisions and adapt GTM sales strategies. Gartner Research ...

Analyst(s):   Jeff Casey
Premium Research Nov 2024
... Generative AI is increasingly impacting the digital commerce search and product discovery experience. Chief sales officers can use this research to explore how digital commerce organizations are piloting and deploying GenAI to enhance the search and product discovery experience. Overview Introduction ...

Analyst(s):   Aditya Vasudevan   |   Mike Lowndes
Research May 2021
... B2B commerce has seen increasing client interest as more sales activities are moving to digital channels. However, barriers to adoption exist. Application leaders must use collaboration tools and automation technologies to facilitate self-service and assisted transactions. More Detail Recommended by ...

Analyst(s):   Sandy Shen   |   Mark Lewis
Premium Research Apr 2022
... partner experiences to real-time data intelligence, and it becomes difficult to choose the right one. Application leaders supporting CRM and indirect sales technologies should use this tool to identify vendors that offer the features they need. Gartner Insights Abstract ...

Analyst(s):   Ilona Hansen   |   Tom Cosgrove
Premium Research Aug 2024
... Vendor emphasis on leadership placement in evaluations leads to underutilization of published reports. AR leaders must equip their sales and marketing stakeholders to leverage the rich insights available to build compelling narratives for use in outbound activities, regardless of placement. Overview ...

Analyst(s):   Melissa Lane   |   Julian Dobbins
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