... Gartner client? Rapid innovation by mature vendors and many new entries from AI-native startups is creating a dynamic competitive environment. CRM sales add-on solutions are succeeding with clear ROI messages, while broad suite vendors are also growing revenue with agentic management platforms. Insights ...
Analyst(s): Julian Poulter | Kanchi Bindal | Roland Johnson
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... a Glance Change Is on the Rise While Change Communication Still Remains an Issue HRBPs’ Role in Influencing Change Communication Steps for HRBPs to Enable Change Communication to Build Trust Contributors Gartner Recommended Reading Gartner Insights Abstract ...
... Access Insights Already a Gartner client? SPM applications are a sales operations leader’s trusted partner in defining optimal territories and quotas, and administering compensation plans that incentivize the right behaviors. Use this research to compare vendors’ diverse approaches to meeting these objectives ...
Analyst(s): Sandhya Mahadevan | Roland Johnson | Steve Rietberg | Brian Petty
... directly managed. Secure support for these devices requires infrastructure security leaders to develop controls at the identity, device and app layers to enable productivity from these devices securely. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Meta’s 2026 WhatsApp Business updates oblige CSP product leaders to integrate these changes, enabling richer customer conversations and elevating their role from service providers to strategic business partners. Native integration will keep CSPs relevant and in control of the customer journey. Gartne ...
... Customers Buy, Don’t Confuse Them Improve Your Sales Effectiveness Experts: Alastair Woolcock, Roland Johnson Customers struggle to make sense of all the buying options available to them due to information overload. As a product marketer responsible for salesenablement — you must focus on developing “sense making ...
... Access Insights Already a Gartner client? R&D can fail to secure AI funding by focusing solely on efficiency use cases. AI presents an opportunity to accelerate the rate of invention and discovery, effectively shifting R&D economics to the front end. Heads of R&D must rebalance investments to drive pr ...
... Access Insights Already a Gartner client? AI-mediated discovery is reshaping customer expectations of digital commerce experiences. Digital commerce leaders must now embed conversational capabilities by adopting AI shopping agents for their platforms to deliver experiences equal or superior to externa ...
... Access Insights Already a Gartner client? AI is reshaping design and engineering as new vendors enter the market and incumbents adapt. CIOs should proceed with care, focusing on proven, high-value use cases and user readiness while evaluating vendors for governance, interoperability, data integration ...