... Startup tech CEOs often look at channel partners to accelerate growth. However, not all products easily lend themselves to indirect sales. Before you invest in building a partner program, run this litmus test to determine if this route to market is pertinent, given the product’s current attributes. ...
Analyst(s): Igor Marchal
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... Access Research Already a Gartner client? Sales operations leaders are often tasked with implementing revenue operations, but face resistance due to assumptions about the necessity of huge structural changes. This research explores how to overcome resistance by creating a commercial coalition to identify ...
... mistakes when delivering product demos. To improve the effectiveness of demos, product managers should use stories to communicate product value and drive sales by transforming product demos into compelling experiences. Overview Introduction Analysis Gartner Recommended Reading Note 1: A Practical Demo Story ...
... Too many questions, as well as the wrong fields, on forms cause wasted effort for marketing, sales and buyers, resulting in poor lead conversion. This research highlights how tech CEOs and their teams can implement progressive profiling to increase the rate of completed lead capture forms. Overview ...
... Integrating DEI in the sales function is often seen as an add-on task but can provide the function with a competitive edge. CHROs can partner with CSOs to embed DEI efforts in their function by targeting talent attraction efforts and improving fairness and inclusivity in the work environment. Gartner ...
... programs fail because providers focus too narrowly on the APIs and not the underlying service or product. By reducing technical jargon and prioritizing sales and marketing, product managers can create usable and profitable APIs and maximize customer API consumption and revenue. Overview Strategic Planning ...
... Tech CEOs struggle to see the value of paid and organic search optimization for lead generation and sales success, making them question the effectiveness of marketing. Improve ROI and alignment with business goals by using this research to establish and track the most critical success metrics. Overview ...
... Access Research Already a Gartner client? Sales tactics, vendor dependency and time constraints compromise negotiation leverage. Sourcing, procurement and vendor management leaders can use this research to leverage executive relationships, implement buying strategies and gather insights to improve deal ...
Analyst(s): Bill Ryan | Quintin Casper | Mike Tucciarone
... In-person events, like tradeshows, present valuable opportunities for growth tech CEOs to boost awareness, generate leads and drive sales. However, maximizing ROI from these events is challenging. This webinar is designed for growth tech CEOs seeking to optimize their event strategies. About the Speaker ...