... Access Insights Already a Gartner client? Frequent sales transformations are necessary to modernize roles, skills and technology. However, pursuing too many initiatives at once can derail execution. A sales transformation portfolio helps prioritize investments and allocate resources strategically. Insights ...
Analyst(s): Michael Katz | Brendan Condon
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... difference between salesenablement and sales operations? The salesenablement and sales operations functions have a similar purpose: to maximize sales productivity. While sales operations focuses on end-to-end execution of the sales process — from data to talent to technologies — salesenablement focuses on ...
... Gartner First Takes Fresh insights on emerging trends Chief sales officers must balance Gong’s fast, revenue-specific AI agents with enterprise AI strategy. While Gong accelerates productivity using rich sales data, organizations that overrely on its platform risk silos and governance gaps. Analysis ...
Analyst(s): Bill Yetman | Dan Gottlieb | Alyssa Cruz
... Access Insights Already a Gartner client? In an environment mired in risk, CSOs must transform their commercial engines for long-term growth, while continuing to hit next quarter’s numbers. We see many CSOs at an impasse: paralyzed by the doubt of making mistakes and hedging their bets by only pushing ...
Analyst(s): Robert Blaisdell | Brendan Condon | Michael Katz
... providers must align GenAI and agentic AI customer service capabilities with industry-specific customer journeys to gain market relevance and drive sales. This research analyzes banking, insurance, and retail, detailing interaction flows and touchpoints unique to each. Overview Analysis Gartner Recommended ...
Analyst(s): James Ingham | Jeff Casey | Sandeep Unni | Megan Fernandez
... Access Insights Already a Gartner client? Frontline sellers build valuable AI agents, but most stall as abandoned experiments. CSOs who pair dual-sided ideation with seller incentives, published promotion criteria, cross-functional governance and revenue engineering convert grassroots agents into ones ...
... Access Insights Already a Gartner client? AI role-play apps deliver scenario-based practice embedded in seller workflows, providing real-time feedback that reinforces skills, drives consistency, and accelerates revenue. It offers the ability to practice and develop skills and behaviors in a safe envir ...
Analyst(s): Bill Yetman | Shayne Jackson | Rachael Buchler | Doug Bushée
... CMOs must work in close partnership with their sales counterparts, and this tool allows them to self-assess the maturity of their marketing-sales collaboration based on the maturity model workshop typically administered by Gartner experts. When to Use Directions for Use Gartner Recommended Reading Gartner ...
... A robust supply chain decision stack is crucial for effective AI agent deployment. This framework involves mapping decision flows and integrating guardrails, knowledge assets, and data. This controlled approach ensures that AI agents support business goals within defined risk tolerance. Insights at a ...
Analyst(s): Lindsay Azim | Julia Heyman | Alan O'Keeffe | Lorraine Gavin | Cristina Carvallo