... LCAP providers cannot build costly GenAI capabilities into their platform without increasing sales. To gain a competitive edge and drive growth, product managers should prioritize understanding customer needs and target GenAI use cases and capabilities that have proven to provide value. Overview Analysis ...
Analyst(s): Kelli Smith
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... leaders must demonstrate how insights gained from AI merchandising solutions can help retailers to optimize margin, build credibility and ultimately win sales deals. This research will help product leaders learn how to effectively collaborate with new retail buyers for market success. Overview Introduction ...
... among the three most common challenges for CSOs in 2024. This research can help CSOs prioritize and invest in specific skills that align with their sales approach, integrate differentiated skills into the organization and incentivize skills growth for long-term success. Overview Introduction Analysis ...
... billion in revenue. This research unpacks the greatest near-term opportunities for tech CEOs to join and establish credibility with Workday’s partner and sales organization before the company’s services ecosystem becomes too crowded. Overview Strategic Planning Assumptions Analysis Background and Context Gartner ...
Analyst(s): Anshul Gupta | Fabio Di Capua | Bailey Herring | Eric Cheung | Chris Pang
... Marketing budgets decreased for retailers while pressure increased on online channels to drive sales. CMOs hope tech will improve productivity and are increasing spend on search advertising. Retail CMOs can use this benchmarking report to contextualize their marketing budget plans. Data Snapshot Data ...
... CSOs a framework to identify primary, secondary and tertiary responsibilities for each role, which helps drive focus and clarity to achieve annual sales goals. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... increase marketing’s contribution to revenue by optimizing customer acquisition and growth strategies. Drive revenue through demand generation programs, sales alignment and product messaging strategies that compel B2B buyer action throughout the omnichannel customer journey. Scope Analysis Topics Suggested ...
Analyst(s): Martin DeWitt | Jeff Cohen | Sharon Cantor Ceurvorst
... Already a Gartner client? Meeting the ambitious customer acquisition and retention targets of growth-stage companies demands maturation of marketing, sales, and customer success strategies and execution. This initiative describes how tech CEOs can balance investments in processes and resources for sustainable ...