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... Barnum Sandoval is Vice President, Business & Technology Insights, in Gartner's Sales Practice. In this role, she leads the sales operations and technology analyst team which consults with Chief Sales Officers, Heads of Sales Operations, and their teams to address their most critical priorities and opportunities ...
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Research Jan 2025
... Access Research Already a Gartner client? To optimize sales productivity, sales operations and enablement must lead the execution of the unified commercial strategy. This requires both functions to support sales in adopting new behaviors, AI-driven technology and decision-driven analytics. Scope Analysis ...

Analyst(s):   Shayne Jackson   |   Wendy Butler-Mafuz   |   Steve Rietberg   |   Doug Bushée   |   Sandhya Mahadevan   |   Bill Yetman   |   Nate Eisinger   |   Tyler Huguley
Research Sep 2026
... CSOs must categorize productivity issues, then select the most effective lever of improvement. Discover how to select productivity levers such as enablement, coaching, rewards and operational elements in processes, data and technology that align with your specific needs. Insights at a Glance Impact Actions ...

Analyst(s):   Shayne Jackson   |   Dave Egloff
... President and leads the CSCO Enablers and Industries team. Mr. Steutermann brings more than 30 years of experience to his role as Practice Vice President, focused on CSCO Enablement and industries. Prior to joining Gartner, he held progressive roles in corporate sales, sales management, market strategy ...
Research Jan 2024
... client? Just stopping by? To achieve revenue goals, sales operations and enablement must work together with the team to deploy technology while reskilling sellers. This requires leveraging decision-driven analytics and developing best-in-class sales tools and content for sellers. Scope Analysis Topics ...

Analyst(s):   Steve Rietberg   |   Doug Bushée   |   Shayne Jackson   |   Bill Yetman   |   Tyler Huguley   |   Sandhya Mahadevan   |   Simon Escobar
Research Jul 2020
... IoT for CRM Sales Extended Planning & Analysis Partner Data Exchange Platforms Knowledge Graphs for Sales AR and VR for Sales Account and Contact Psychographics Profiling At the Peak Conversational Engagement Analytics for Sales Sales Enablement Platforms Digital Adoption Solutions Sales Bots Voice-Driven ...

Analyst(s):   Adnan Zijadic   |   Melissa Hilbert   |   Tad Travis
Premium Research May 2026
... Internet of Things (IoT), and digital services involves dynamic customer demands that require revenue management to shift from traditional features to AI-enabled intelligence-driven features. Seek AI-RM&M solutions that facilitate purpose-driven AI transformation and outcome delivery. Insights at a Glance Market ...

Analyst(s):   Mounish Rai
Research May 2026
... Access Insights Already a Gartner client? CSOs struggle with underperforming managers overwhelmed by misaligned, low-value work. Without role clarity, impact is diluted. Conduct a data-driven audit of manager time to reallocate tasks, remove friction and refocus managers on high-value leadership to un ...

Analyst(s):   Danielle McKinley   |   Michael Katz
Premium Research May 2026
... and maintain relevance among the hype of AI solutions that promise to replace them. This research outlines the new roles that the SOC will require to enable it to use technology to accelerate their mission and prove their value. Insights at a Glance Strategic Planning Assumption(s) Gartner Recommended Reading ...

Analyst(s):   Pete Shoard
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