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Research Oct 2026
... Access Insights Already a Gartner client? Sales operations leaders need a structured way to determine whether to build, buy, or blend AI agents. While most organizations will ultimately land on a blended approach, the wrong decision can lead to overspending, low adoption, and solutions that are difficult ...

Analyst(s):   Bill Yetman   |   Kelly Fischbein   |   Melissa Hilbert
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Premium Research Jul 2026
... Emerging AI tools have the potential to transform marketing and sales collaboration by enabling real-time alignment. This research highlights AI-powered competitive and market intelligence platforms that enable CMOs to equip marketing teams to drive revenue growth through dynamic insights, proactive ...

Analyst(s):   Upasna Chandna
Premium Research Jan 2026
... Many organizations struggle to capture sales data and engage customers effectively without AI and advanced analytics, leading to poor sales performance. This note guides sales operations leaders to learn from the implementation experience of their peers shared on Gartner Peer Insights. Overview Peer ...

Analyst(s):   Peer Community Contributor
Premium Research Apr 2026
... CRM sales platforms are shifting from systems of record to AI-driven execution platforms. Sales operations leaders need to prepare as this research explains the market shift and how separating engagement from data and context can improve process execution, signal quality, and sales outcomes. Insights ...

Analyst(s):   Guy Wood   |   Adnan Zijadic   |   Wendy Butler-Mafuz
Webinar On-Demand
... event is a perfect opportunity for sales culture realignment and assessing how it aligns with your sales goals and your team’s engagement with them. Get to know why this is so important to your success in the new year and how to make the needed changes to your sales culture. You will walk away from this ...

Analyst(s):   Shayne Jackson   |   Kevin Hooper
Research Mar 2026
... Access Insights Already a Gartner client? AI‑enabled rapid change and distributed decisions are outpacing centralized governance. CIOs must use adaptive IT governance principles to scale decisions, align to enterprise goals and enable faster, more confident technology execution. Insights at a Glance ...

Analyst(s):   Sarah Davies   |   Remi Gulzar
Research Nov 2025
... Access Research Already a Gartner client? Bank CIOs can leverage GenAI virtual assistants to empower customers financially, leading to increased revenue. Begin with pilot projects and establish robust governance to manage risks effectively. Overview Introduction Description Benefits and Uses Risks Recommend ...

Analyst(s):   Sophia Palmstedt
Premium Research Oct 2025
... Supply chain leaders and CSCOs face frequent disruptions but often fail to fully utilize their resilience investments. This research explains why and offers actionable steps to ensure your supply chain can respond effectively when disruptions occur. Insights at a Glance Impact Brief Actions and Caution ...

Analyst(s):   Suzie Petrusic
Premium Research Jan 2026
... For companies operating complex supply chains, the corporate sustainability focus is shifting from internal activities to those concerning the value chain, including suppliers. Product leaders must deliver capabilities to both measure and improve supplier sustainability. Gartner Recommended Reading Ga ...

Analyst(s):   Aapo Markkanen   |   Kevin Lawrence
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