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Research Sep 2026
... complex, selecting the wrong PERM platform can limit visibility, adoption and ecosystem growth. This research helps sales and marketing leaders understand market shifts, evaluate AI-enabled platforms and align technology choices with partner and channel maturity. Overview Market Definition Market Description ...

Analyst(s):   Guy Wood   |   Laz Gonzalez   |   Anne McClelland
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Premium Research Nov 2025
... Failing to accurately diagnose the root cause of performance leads to wasted resources on generalized training mandates. Enablement leaders should use this framework to work backward from critical commercial outcomes to prescribe precise, evidence-based skill or system interventions. Gartner Research ...

Analyst(s):   Bill Yetman
Premium Research Apr 2026
... Chief sales officers are faced with a barrage of vendors claiming AI in their offerings. Use Gartner’s top technology markets to prioritize technology that is critical to improve seller actionability, augment workflows and improve revenue in a rapidly changing environment. Contributors Gartner Recommended ...

Analyst(s):   Melissa Hilbert
Research Dec 2025
... driven value. Focusing on monitoring, cost transparency, and agile contract management drives lasting value, accountability, and resilience in AI-enabled IT services partnerships. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Katarzyna Fonteyn   |   Jaideep Thyagarajan   |   Luis Pinto   |   Sundar Viswanathan
Premium Research Oct 2025
... Data catalogs underperform when launched as IT tools without strong business alignment, governance, or adoption plans. Apply these six practices to enable data usability with a data catalog, supporting broader initiatives such as metadata management, data governance, and AI projects. Insights at a Glance ...

Analyst(s):   Thornton Craig   |   Nina Showell   |   Lydia Ferguson
Research Nov 2025
... AI maturity and strategic business priorities. This research will help CIOs define and execute four imperatives to transform AI COEs into strategic enablers of business outcomes. Gartner Research ...

Analyst(s):   Dongbae Park   |   Neil Osmond   |   Bin Li
Research Oct 2026
... Gartner client? B2B marketers use account-based marketing to collaborate with sales to acquire new accounts and grow revenue from existing customers. This research helps demand generation leaders evaluate ABM platforms, which enable better decision making, improve engagement across accounts and deliver measurable ...

Analyst(s):   Chris Chandler   |   Upasna Chandna   |   Jenifer Silverstein   |   Ray Pun
Premium Research May 2025
... Warehouse and yard operations are beginning to use AI-enabled vision systems to automate activities and visually monitor processes to identify ergonomic, safety and procedural issues to improve performance. This research helps supply chain technology leaders navigate this landscape. Overview Strategic ...

Analyst(s):   Simon Tunstall   |   Dwight Klappich
Research March 31 2025
... Mastering Tariff Volatility: A Guide for CSOs Boost Your Sales Strategy Amidst Unpredictable Tariff Changes In the face of tariff volatility, Chief Sales Officers (CSOs) must adapt to maintain competitive advantage and drive revenue growth. This indispensable guide provides the insights you need to ...
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