... concerns about the misuse of AI to spread misinformation and threaten brand visibility and reputation. Tech CEOs and AI leaders should focus on AI-enabled risk and security tools and make trust and resilience a core part of their culture. Gartner Recommended Reading ...
Analyst(s): Alfredo Ramirez IV | Frank Ridder | Apeksha Kaushik | Errol Rasit
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... Access Insights Already a Gartner client? Inside sales is often relegated to a simple, singular role that fails to fully utilize the versatility and adaptability of inside sellers. CSOs can improve their go-to-market agility by expanding inside sales deployment to fit the dynamic needs of different customer ...
Analyst(s): Tyler Huguley | Greg Hessong | Daniel Hawkyard
... Access Insights Already a Gartner client? Software engineering leaders must architect technology systems to consume AI agents. This research provides an outside-in blueprint for integration, focusing on a hybrid MCP-API strategy and delegated identity for supporting secure enterprise scale. Gartner Ins ...
Analyst(s): Adrian Leow | Mark O'Neill | Keith Guttridge
... Already a Gartner client? The traditional sales demo fails to address three AI disruptions: buyer preference for self-direction, headless and API-led solutions, and the rise of AI agents. Tech CEOs build for the new headless product-led growth or risk slowing their sales cycle and being locked out of the AI-native ...
... upsell and revenue growth. If a sales leader is looking to drive results and truly surpass KPIs, revenue enablement should be a top-of-mind consideration. Q: How can sales leaders make the shift from sales to revenue enablement? A: Evolving from sales to revenue enablement is no easy feat – it’s a multiyear ...
... AI-driven, intelligent CRM, digital workplace and ERP applications are essential for the next wave of digital transformation: the autonomous business. To support this change, enterprise applications leaders should base their applications roadmaps on the principles of intelligent applications. Gartner ...
Analyst(s): Mark Beyer | Tigran Egiazarov | Tad Travis | Tim Nelms | Bern Elliot
... Product leaders who position their offerings as the essential foundation required to unlock GenAI capabilities and ensure DPDP Act compliance will boost sales. Overview Data Insights Gartner Recommended Reading Gartner Insights Abstract ...
... grasp how internal and external forces — especially your AI rollout — affect revenue generation. In this session, we’ll explore the evolving levers of sales capacity and show how to apply them to ROI calculations and annual planning decisions. Overview Gartner Recommended Reading Gartner Insights Abstract ...
... responsible for strategy must build a culture of data quality by assigning business ownership, linking quality to KPIs, and scaling stewardship through AI-enabled automation. Gartner Research ...