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Premium Research Oct 2025
... GenAI democratizes sales analytics, but its unpredictable outputs and user overreliance pose accuracy risks. CSOs must implement strong governance, enforce privacy, and boost AI literacy to enable commercial teams to fully realize GenAI’s potential. Insights at a Glance Issue Context Impact Brief Implications ...

Analyst(s):   Sandhya Mahadevan   |   Steve Rietberg
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... third in a three-part series on impactful storytelling, as Gartner experts – all former departmental leaders in their respective fields, including Sales, HR, Finance, and IT – share their experiences and insights on crafting unique stories that generated success for themselves, their teams, and their ...

Analyst(s):   Maria Boulden   |   Steve Miranda   |   Dennis Gannon   |   Brian Black
Research Mar 2026
... Access Insights Already a Gartner client? An increasing chasm exists between an organization’s value proposition and the value that customers realize. Efforts to close this gap are often supplier-centric, which can result in losing sight of the customer’s perception of value. As customers have greater ...

Analyst(s):   Kelly Fischbein   |   Daniel Hawkyard   |   Robert Blaisdell   |   Greg Hessong
Research Mar 2026
... Access Insights Already a Gartner client? Critical perspective and insight from Dave Egloff, Distinguished Vice President. Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Dave Egloff
Research April 16 2024
... Acquire, Retain and Grow Modern B2B Buyers Reimagine sales execution and buyer engagement to maximize revenue ...
Conference Highlight May 19 2026
... Sellers Nearly 5 Hours Per Week, Yet 72% of Sales Organizations Fail to Reinvest Time in High-Value Activities Gartner Survey Finds 69% of B2B Buyers Turn to Sales Reps to Validate AI-Generated Insights Gartner Survey Finds Sales Organizations That Provide AI-Enabled Next Best Actions Are 2.6x More Likely ...
Research May 2025
... Access Research Already a Gartner client? Enterprises and Internet of Things connectivity providers are embracing mobile virtual network operator models to boost control and security over digital infrastructure and tap new growth areas with connected products. This guide offers CSP leaders key insight ...

Analyst(s):   Pablo Arriandiaga   |   Nitin Narang   |   Kameron Chao
Premium Research Oct 2025
... Healthcare providers are adopting domain-specific large language models in favor of general-purpose LLMs due to the need for increased precision, cost-efficiency and regulatory compliance. Healthcare provider CIOs can use this research to understand the benefits and risks of domain-specific LLMs. Ove ...

Analyst(s):   Amanda Dall'Occhio
Premium Research Apr 2025
... GenAI has made product documentation essential for increasing a product’s competitive standing, improving the capabilities of embedded virtual agents and supercharging customer experience. This research helps product managers raise awareness and elevate product documentation as critical. Overview Stra ...

Analyst(s):   Charles Sutherland   |   Kevin Quinn   |   Radu Miclaus   |   Omar Ansari   |   Jim Hare
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