... “There are three challenges that marketers face when implementing third-party digital commerce strategies: resources are spread too thinly, digital sales channel capabilities vary and execution quality is inconsistent.” Assess: To address these challenges, marketers must assess the total picture (i.e. ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... in this realm range from adjusting to slimmer profit margins, implementing more efficient processes and curbing executive pay to offering additional sales, discounts or rewards to shoppers to incentivize their loyalty. Although marketing leaders may not always be responsible for pricing strategy, CMOs ...
... of budgetary pressures for CMOs as CFOs still see marketing as a soft target for budget cuts.” “Growth strategies for 2021 are focused on increasing sales of existing products to existing customers followed by introducing new products to existing customers.” “If 2020 has taught us nothing else, it’s that ...
... too high a level. As a result, it is masking the disagreements that truly exist between organizational functions, such as finance, procurement and sales.” “Gartner’s survey asking more than 100 controllers about their digital transformations found that 77% of the time, disagreements between organizational ...
... of leverage these technologies to enable new ways encouragement or motivation.
digitally optimized processes and methods to of working and thereby capture greater value in
help teams get their work done. the form of higher employee productivity and • Use all of the functionality in the digital ...
... will gather to gain a strategic view of the trends disrupting their business and the insights and frameworks they can use to prepare for disruption, enable digital transformation and build sustainability as a competitive advantage. Upcoming dates and locations for Gartner Supply Chain Symposium/Xpo include ...
... consider pay equity implications when making critical staffing and compensation decisions. “HR leaders need to equip managers with tools that will enable them to make equitable pay decisions while remaining responsive to the other demands on the business,” said Guadagni. “Managers should have access ...
... other automation technologies provide opportunities to overcome this constraint. Fifty-six percent of survey respondents think that automation will enable them to make onshore manufacturing economically viable.
“Ultimately, the right balance between investments in resilience and agility, and cost-optimization ...
... must start planning now, so they can prevent a recurrence of what happened with Windows XP.
The good news is that improvements to Windows 8 help enable adoption. Microsoft has moved to a more fluid approach to releasing and updating Windows. In the 18 months since its release, Windows 8 has had two ...