... management limitations are driving organizations to distribute the practice. This research offers five best practices for data and analytics leaders to enable federated data management, empowering lines of business with autonomy, scalability and agility while maintaining central control and oversight. Overview ...
Analyst(s): Michele Launi | Roxane Edjlali | Michael Simone
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... for Higher Maturity, Finance-Enabled IT Management Practices and Export to the Business OCIO Team and Finance-Enabled IT Management Practices Purpose and Glide Path to Digital Business Maturity for Finance-Enabled IT Management Practices Export Scenarios for Finance-Enabled IT Management Practices IT Chargeback ...
... Corporate Investments: Ensuring sales initiatives align with enterprise investments and strategic imperatives to maximize impact. Voice of the Customer: Incorporating customer feedback to evolve the GTM strategy and improve sales contributions. What is sales-led GTM strategy? A sales-led GTM strategy relies ...
... A marketing creative brief is a foundational document that aligns all stakeholders and guides creative teams to deliver assets aligned to business objectives. A well-crafted brief is concise yet comprehensive, ensuring creative output is on-brand, compliant and strategically effective. Gartner Resear ...
... Access Research Already a Gartner client? Physical AI is the next frontier of the AI race, capable of driving transformative value by bridging the gap between the digital and physical worlds. Product leaders must invest in real-time, multisensory capabilities to gain a first-mover advantage in the inc ...
... Access Insights Already a Gartner client? Efficiency and productivity are often conflated. Overemphasis on efficiency can erode autonomy, innovation, and engagement, thereby limiting overall productivity. To maximize employee productivity, CHROs must avoid efficiency traps by adopting a strategy that ...
... agentic AI into the tools many sales organizations already live in (Gmail, Docs, Sheets, Calendar, Drive). It includes prebuilt AI agent starter templates, “prompt to agent” for lower effort customization, and Salesforce CRM integrations. This makes it faster and easier for sales teams to create agents that ...
Analyst(s): Greg Hessong | Robert Blaisdell | Bill Yetman | Dan Gottlieb | Alyssa Cruz
... integrated AI agents. Microsoft announced that a new prebuilt AI agent, the Sales Development Agent, embedded in Microsoft 365 Copilot, will be available in December 2025 with certain licenses and fees. The SDA improves sales productivity by automating repetitive SDR role tasks, such as lead qualification ...
Analyst(s): Alyssa Cruz | Dan Gottlieb | Bill Yetman | Robert Blaisdell | Greg Hessong
... Access Insights Already a Gartner client? Sales operations is becoming increasingly crucial for boosting commercial performance and productivity as demand for analytics and technology rises. CSOs can leverage this research to craft a sales operations charter and align the organizational structure to ...