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Research Oct 2025
... Already a Gartner client? The competitive positioning of the sales organization is at immediate risk with the over-reliance on legacy skills in the AI era. CSOs should use this tool to strategically roadmap capability transformation for their enablement function to effectively drive go-to-market success. Gartner ...

Analyst(s):   Bill Yetman
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Research Oct 2025
... Research Already a Gartner client? Sales enablement faces unprecedented disruption as AI rapidly redefines efficiency and skills requirements for the function. To achieve a greater impact on commercial outcomes, CSOs must ensure AI is a transformative force in sales enablement rather than competing with its ...

Analyst(s):   Bill Yetman
Announcement April 01 2026
... Predicts AI-Driven Sales Enablement Will Deliver 40% Faster Sales Stage Velocity Than Traditional Enablement Methods by 2029 STAMFORD, Conn., April 1, 2026 Sales Leaders Must Shift Enablement to AI-driven, In-workflow Execution to Keep Pace with Rising Revenue Demands By 2029, sales organizations with ...
... Drive Growth as a World-Class Chief Sales Officer What are the the top challenges for sales leaders? Sales is changing rapidly and revenue leaders are facing a variety of new challenges. Gartner’s Priorities Navigator for CSOs outlines the top challenges that sales leaders face today. Use this navigator ...
Research Jun 2026
... Access Insights Already a Gartner client? Sales transformation fails when sellers don’t adopt new behaviors. Sales enablement leaders must orchestrate behavior change deliberately. They do this by embedding adaptive, in-workflow learning, enabling managers to act as change leaders, and tracking early ...

Analyst(s):   Michael Katz   |   Shayne Jackson
... Gartner BuySmart Overview The Future of Sales Technologies is Revenue Technology 4 Actions to Accelerate Your Sales Digital Transformation Client Story Optimize Sales Technology Spend The Chief Sales Officer at NOV describes how Gartner helped them purchase sales enablement technology. He leveraged the Gartner ...
Research May 03 2024
... role Benefit rate Quota type Sales operations Structure Leadership Productivity metrics Time spent by role and by activity Technology adoption Sales enablement FTEs and reporting structure Areas of responsibility and impact Funding sources Budget allocation for sales enablement Training and onboarding Duration ...
Research Aug 2026
... touchpoints continues to grow, the risk of internal misalignment across different customer-facing channels and roles increases. Sales enablement leaders should adopt a revenue enablement approach to drive alignment and ensure a consistent commercial message. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Melissa Hilbert   |   Doug Bushée   |   Bill Yetman
... directed the enablement efforts worldwide for sales, performance management for sales and tech sales including face-to-face, one-on-one and virtual training. Education imparted encompassed industry knowledge and best practices as well as a focus on sales execution. Revenue (Sales) enablement strategy (content ...
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