... AI is creating the imperative for sales operations leaders to rethink their sales tech stacks. Use this research to make strategic investment decisions that will enable an AI-first organization that improves seller efficiency, performance and customer engagement. Analysis Definition: Why This Is Important ...
Analyst(s): Adnan Zijadic | Dan Gottlieb | Guy Wood | Sandhya Mahadevan | Melissa Hilbert
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... identity crisis for the function. CCOs can use this research to learn which roles and activities will and won’t create differentiated value in an AI-enabled world. Gartner Research ...
... Access Research Already a Gartner client? Sales leaders frequently lack insight into the drivers of frontline managers’ success. This research helps CSOs identify high-impact competencies and scale them throughout the organization. Outcome Suggested Partners Featured Resource Step 1 Step 2 Step 3 Step ...
Analyst(s): Kelly Fischbein | Bill Yetman | Michael Katz
... Already a Gartner client? IBM’s GenAI models, AI data and governance platforms make it the front-runner in the AI domain-specific language model enablement race. But competitors can catch up by exploiting its challenges in Granite models’ limited market visibility and platform pricing complexity. Overview ...
... salesforce automation was seen as the most impactful sales software compared to solutions that were overtly AI-driven in 2023 and 2024. Product leaders at sales software providers can explore these and other findings to improve messaging, customer enablement and roadmap priorities. Data Insights Directions ...
... Already a Gartner client? It is imperative for chief sales officers to evolve their sales coverage strategies to stay agile during economic uncertainty. Evaluating the buying journey, leveraging data-driven insights, and setting realistic KPIs enables CSOs to maximize resource deployment and minimize missed ...
... to meet rising customer expectations and reduce internal friction. This research provides CSOs with strategies to grow global accounts by unifying sales teams, overcoming disjointed execution and siloed account management. Overview Introduction Analysis Gartner Recommended Reading Gartner Research ...
... Access Research Already a Gartner client? Many emerging vendors are using AI to improve sales productivity. The most interesting new AI-native vendors offer innovative approaches to help capture frontline intelligence, guide decision making with next best actions, and improve results in high-volume segments ...
Analyst(s): Alyssa Cruz | Greg Hessong | Dan Gottlieb | Sandhya Mahadevan
... journey, and they stall or make less ambitious purchases when they can’t find the help they need. CMOs should focus their teams on creating “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Overview Conclusion Gartner Recommended Reading Presentation ...