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Research Oct 2025
... Access Insights Already a Gartner client? Sales leaders should integrate AI into sales strategies to modernize sales tech, boost ROI, and target high-impact automation — eliminating inefficiencies and empowering teams. Use Gartner’s Seller Action Hub Toolkit to identify and prioritize seller actions ...

Analyst(s):   Wendy Butler-Mafuz   |   Sandhya Mahadevan   |   Guy Wood   |   Dan Gottlieb   |   Adnan Zijadic
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Premium Research May 2025
... As AI enables new sales technology capabilities, many leaders invest in new solutions not knowing how they will fit into existing systems and processes. Sales operations leaders must prepare for rapid technology and process changes by building a strategic roadmap with an AI-first approach. Overview ...

Analyst(s):   Melissa Hilbert   |   Adnan Zijadic
Research Dec 2025
... Already a Gartner client? IBM’s GenAI models, AI data and governance platforms make it the front-runner in the AI domain-specific language model enablement race. But competitors can catch up by exploiting its challenges in Granite models’ limited market visibility and platform pricing complexity. Overview ...

Analyst(s):   Samantha Searle   |   Roberta Cozza
Premium Research Jun 2025
... journey, and they stall or make less ambitious purchases when they can’t find the help they need. CMOs should focus their teams on creating “buyer enablement” content that helps buyers complete critical buying tasks along their path to purchase. Overview Conclusion Gartner Recommended Reading Presentation ...

Analyst(s):   Sharon Cantor Ceurvorst
Premium Research Jul 2025
... Domain-specific language models enable real value breakthroughs in mission-critical and agentic AI through better performance, fewer hallucinations and lower risk. Product leaders should adopt DSLMs for relevant, critical business use cases, such as knowledge management, improving HR, banking and market ...

Analyst(s):   Roberta Cozza   |   Alizeh Khare   |   Kanishka Chauhan   |   Annette Zimmermann   |   Shrish Pant   |   Esha Bhatia   |   Samantha Searle
Premium Research Jul 2025
... integrations are becoming increasingly widespread, with SFA vendors intensifying their focus on generative AI and expanding into agentic AI use cases. Sales operations leaders can use this research to better evaluate vendor solutions and make more informed purchasing decisions. Market Definition/Description ...

Analyst(s):   Adnan Zijadic   |   Guy Wood   |   Steve Rietberg   |   Wendy Butler-Mafuz
Research Dec 2025
... Access Insights Already a Gartner client? The launch of DeepSeek V4/R2 will give product leaders a viable alternative to the U.S. AI stacks — creating cost, speed, and strategic advantages that will reshape the competitive landscape. Early adopters will gain pricing power, architectural flexibility, a ...

Analyst(s):   Dave Aron   |   Arnold Gao
Research Dec 2025
... Access Insights Already a Gartner client? The generalist product manager is obsolete. Tech CEOs who resist change will face strategic decline and stalled AI progress. Product operations is the new role which must own AI tool governance and automation to accelerate value and manage risk at scale. Overvi ...

Analyst(s):   Clifton Gilley
Premium Research Nov 2025
... “World Without Truth” is a book that describes the growing threat disinformation poses to organizations and how they can maintain trust when truth is under mass-scale attack. We summarize its contents and key takeaways in this downloadable presentation. Contributors Gartner Recommended Reading Gartner ...

Analyst(s):   Dave Aron   |   Andrew Frank
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