... Increased demand for refurbished premium and basic smartphones from 2026 to 2028, driven by tighter budgets from supply chain disruptions, will reduce new smartphone sales. Tailored strategies to enhance market share must target aspirational buyers and eco-conscious consumers. Insights at a Glance Gartner ...
Analyst(s): Namrata Banerjee | Rishi Padhi
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... Gartner client? In 2Q26, severe memory-driven component costs resulting in higher ASPs delayed upgrades, driving declines across smartphones, tablets and PCs. Smartphones contracted most sharply, while PC demand softened after business replenishment. Conversely, AI-enabled devices outperformed, gaining ...
... Access Insights Already a Gartner client? By 2030, smartphones will serve as the personal compute hub, but screens will lose relevance to the sensory and orchestration layers of the invisible interface. OEMs that fail to adapt in this inevitable transition risk losing user engagement and relevance to ...
... Access Insights Already a Gartner client? Higher component costs are delaying device-shipment recovery until 2028 and pushing vendors toward premium and AI devices. The long-term opportunity lies in scaling sufficient memory and compute across price tiers, turning on-device AI from a premium feature i ...
... Access Insights Already a Gartner client? 2Q26 saw a sharp performance split between premium and price-sensitive device segments. Despite declining volumes, vendors with strong ecosystems and premium portfolios outperformed low-end competitors. Insights at a Glance Market Share Momentum Drivers of Winnin ...
... Access Insights Already a Gartner client? Rising memory costs pushed device prices higher as shipments declined in 2Q26. With cost pressures forcing vendors to pass on increased ASPs onto end users, focus has shifted to AI-enabled devices that justify the price premiums and help sustain replacement mo ...
... Access Insights Already a Gartner client? In 1Q26, the devices market declined as smartphone sales fell, driven by “memflation” and delaying upgrades. Conversely, PC shipments increased as enterprises accelerated inventory purchases in anticipation of further memory cost hikes, supported by Windows 11 ...
... Access Insights Already a Gartner client? In 1Q26, the devices market contracted as smartphone sales dropped, impacted by “memflation” and delayed upgrades. Meanwhile, PC shipments rose as enterprises accelerated purchases ahead of further price hikes, driven by a Windows 11 refresh and demand for AI ...
... Access Insights Already a Gartner client? Device shipments will decline in 2026 as memory market volatility escalates ASPs, extending replacement cycles. In response, vendors will shift to the more resilient premium segments until market recovery happens in 2028, when memory prices stabilize and on-de ...