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Research Jun 2026
... Access Insights Already a Gartner client? Device shipments will decline in 2026 as memory market volatility drives up costs and extends replacement cycles, leading to shift in vendor strategies. Long-term recovery is expected as memory prices stabilize and on-device AI adoption fuels growth and new us ...

Analyst(s):   Rishi Padhi   |   Namrata Banerjee   |   Divyanshu Singh   |   Rounak Bhattacharyya   |   Ranjit Atwal
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Research Apr 2026
... Access Insights Already a Gartner client? Smartphone sales declined in 1Q26, driven by significant supply chain disruptions caused by “memflation” that elevated end-user prices. Higher costs and weakened consumer discretionary spend together prompted users to defer device upgrades across regions. What ...

Analyst(s):   Namrata Banerjee   |   Divyanshu Singh   |   Rounak Bhattacharyya   |   Rishi Padhi
Research Mar 2026
... methodology, segmentation taxonomy, definitions and research metrics used in the market share and quarterly forecast statistics for PCs, tablets, and smartphones are detailed and updated in this report. What You Need to Know Introduction Notable Changes Market Methodology High-Level Definitions and Segmentation ...

Analyst(s):   Rishi Padhi
Research Jul 2025
... a Gartner client? The widespread integration of new neural processing units in smartphones will enable higher-performing and more efficient generative AI model inferencing. In 2026, an estimated 71% of premium smartphones sold will be able to run on-device GenAI models and applications. Overview Forecast ...

Analyst(s):   Ranjit Atwal   |   Namrata Banerjee
Research Dec 2024
... client? The widespread integration of new neural processing units (NPUs) in smartphones will enable higher-performing and more efficient AI and generative AI (GenAI) model inferencing. In 2025, an estimated 65% of premium smartphones sold will be able to run on-device GenAI models and applications. Overview ...

Analyst(s):   Ranjit Atwal
Research Jan 2024
... Gartner client? From 2024, widespread integration of new NPUs in PCs and updated NPUs in smartphones will enable more efficient AI and GenAI model inferencing. In 2025, an estimated 43% of PCs and 59% of premium smartphones sold will be able to run on-device AI/GenAI models and applications. Overview Strategic ...

Analyst(s):   Ranjit Atwal
Research Jan 2024
... Access Research Already a Gartner client? AI penetration in PCs and smartphones is growing. In 2025, an estimated 43% of PCs and 59% of premium smartphones sold will be able to run on-device AI/GenAI models and applications. However, getting consumers to pay an AI premium may be difficult without innovative ...

Analyst(s):   Tim Mahon
Research Oct 2020
... client? The strong ramp of 5G in 2020 has increased the complexity of RF front ends in smartphones and driven the bill of materials higher. Technology and service providers, including chipset providers and smartphone OEMs, must prioritize RF front-end capabilities when designing 5G mobile devices. Overview ...

Analyst(s):   Jon Erensen
Research Nov 2020
... The strong ramp of 5G in 2020 has increased the complexity of RF front ends in smartphones and driven the bill of materials higher. Technology and service providers, including chipset providers and smartphone OEMs, must prioritize RF front-end capabilities when designing 5G mobile devices. Table of Contents ...

Analyst(s):   Jon Erensen
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