... visual-search based queries improve marketers' understanding of consumers' interests and intent. Coupled with the additional contextual cues available from smartphones, early adopter brands and commerce sites will capitalize on consumers' shift to these search modalities. They will gain competitive advantage as ...
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... cases will be initiated by Internet-connected devices, up from 0.02 percent in 2014. The installed base of "things," excluding PCs, tablets and smartphones, will grow to 26 billion units in 2020. By this time, a home could have more than 500 smart objects collaborating in a personal Internet of Things ...
... bringing a host of new technologies that will need to be managed differently in data centers. At the edge, there will be mobile devices such as smartphones and tablets, which will need the operational control of data centers, such as software configurations, standardized operating environments and security ...
... ad campaigns is possible, with plenty of caveats and constraints. For example, linking connected TV ad impressions to a digital website visit via smartphone is challenging at best. Tying hard impression data to first- or third-party purchase data is feasible, and offerings from third-party measurement ...
... parts and guidelines, or created self-repair phone programs where users can find links for specific types of repair for each self-repair-supported smartphone model. The Digital Product Passport (DPP), designed to provide consumers and recycling repair and remanufacturing companies with relevant information ...
... with Gen Z, brands must also go beyond social media and fully understand Gen Z’s perspective. Gen Z is the first generation to have grown up with smartphones, which makes them more digitally savvy than any other group. As such, they have high expectations of site experiences, valuing features such as reviews ...
... supporting the innovation businesses will need to remain competitive.
Mobile strategy also needs to change. Addressing the current generation of smartphones and tablets is not enough. Businesses must prepare for a more complex future with multi-channel and multi-device approaches, all the while supporting ...
... continue to be the leading segment, with growth in Apple phones, especially in China, keeping overall phone spending consistent. However, overall smartphone unit growth will start to flatten. The PC and tablet market continues to weaken. The expected 10 percent increase in average PC pricing in currency-impacted ...
... emerging as a critical new service that can mask the differences between multiple services and apps, and in the past few years all three of the big smartphone platforms (Apple iOS, Google Android and Microsoft Windows Phone) have added a VPA capability to their platforms.
VPAs often have access to not ...