... social marketing application advisory and decision making will result in the further contraction of the social marketing application market," said Jenny Sussin, research director at Gartner. "This means the number of independent, social-only vendors will decline and leave customers with two options: social ...
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... according to Gartner, Inc.
"Organizations often struggle to discern the differences between the many social applications that can support CRM," said Jenny Sussin, research director at Gartner. "Misunderstanding of their functionalities can lead to overspending, organizational in-fighting, duplicated functionality ...