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Complimentary Research May 13 2025
... Drive Sales Effectiveness with Proven Strategies Maximize your sales potential with key insights on improving sales effectiveness for CSOs. 51% of CSOs are prioritizing improving pipeline creation and sales development. To enhance the performance of specialized roles and increase sales effectiveness, c ...
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Research Apr 2026
... Access Insights Already a Gartner client? Despite significant investment in supply chain planning technology, many organizations are not realizing measurable value from their planning initiatives. Supply chain planning leaders must reframe the role of the planner, identify required skills, and enable ...

Analyst(s):   Cristina Carvallo   |   Danielle Torgerson
Premium Research Aug 2025
... Heads of enterprise architecture can use this diagnostic to execute a prioritized talent development plan — identify critical architecture team skills gaps, assess team performance, and receive a personalized report with targeted development recommendations and resources. Overview About the Tool and ...

Analyst(s):   Enterprise Architecture Research Team
Research Apr 2026
... gap with control-grade edge infrastructure is essential to win in physical AI and for product leaders to capture new revenue by shifting from data monitoring to control-grade edge. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Stacey Yin
Research Apr 2026
... Insights Already a Gartner client? Inconsistent postpurchase CX damages customer trust and retention. CMOs must direct cross-functional teams to closely monitor account-level postpurchase CX. Use this research to close the loop with detractors and implement systematic CX improvements to drive revenue growth ...

Analyst(s):   Chad Storlie
Premium Research Mar 2026
... Copilot agents using “Copilot Credits,” creating uncertainty for those who prefer fixed fees. To manage costs, IT and digital workplace teams must now monitor usage, work with SPVM leaders to optimize licensing, and negotiate spending safeguards. Insights at a Glance Strategic Planning Assumption Issue Context ...

Analyst(s):   Max Goss   |   Ben Jepson
Premium Research Feb 2026
... that AI‑led discovery is now appearing in paid media tests. For most brands, it’s premature to invest; CMOs should critically assess opportunities, monitor this media shift, and prepare for mainstream adoption of ads in AI environments. Insights at a Glance Issue Context Impact Brief More Detail Gartner ...

Analyst(s):   Eric Schmitt   |   Jessica Dervyn
Premium Research Feb 2026
... In 2026, CIOs must monitor and plan for emerging AI risks that threaten market position, undermine operational stability, inflate costs, and undermine AI business value. CIOs should take immediate actions to mitigate these risks in order to protect the viability and long-term health of their organization ...

Analyst(s):   Sarah Watt   |   Ed Gabrys   |   Ethan Budgar   |   Chet Geschickter   |   Lauren Wheatley   |   Stewart Buchanan
Research Mar 2026
... causes behavioral drift and probabilistic liability. Application leaders must implement eval-driven development and build an orchestration firewall to monitor reasoning and scale safely. Insights at a Glance Impact Actions Cautions How to Execute Success Measures Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Mike Warren
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