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Research Mar 2026
... Access Insights Already a Gartner client? Disinformation has evolved into a cyber-kinetic threat exploiting autonomous physical AI, such as self-driving cars and drones, by manipulating sensor inputs. Integrated digital trust and authenticity capabilities are essential against this emerging attack vector ...

Analyst(s):   Bryan Haley   |   Neil MacDonald   |   Apeksha Kaushik
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Research Mar 2026
... Already a Gartner client? Cybersecurity has long been a boardroom mandate, and it must now be treated as a business growth lever. AI, cloud and quantum threats are multiplying the attack surface, while vendor risk, technical debt and data protection demand enterprisewide vigilance. CIOs must link cyber investments ...

Analyst(s):   Emily Tan   |   Ed Gabrys   |   Paul Proctor
Research Mar 2026
... a Gartner client? CISOs must make insider risk a key part of their security culture programs. Since most organizations face problems from insider threats, CISOs are focusing more on this issue. By combining technical, nontechnical, and external risks, organizations can build a proactive, behavior-focused ...

Analyst(s):   Alex Michaels   |   Rahul Balakrishnan   |   Brent Predovich
Premium Research Aug 2025
... resource misallocation and poor execution. New CDAOs can use this research to benchmark their D&A capabilities, and refine and maintain the D&A operating model for optimal value delivery. Action Name Gartner Research ...

Analyst(s):   Michael Gabbard   |   Sarah Turkaly
Premium Research May 2025
... their martech stack effectively, leading to unused tech investments and poor outcomes. CMOs can overcome complexity by establishing a new operating model for martech management that improves strategic value for their martech teams and enables growth. More Detail Gartner Recommended Reading Gartner Research ...

Analyst(s):   Audrey Brosnan   |   Matt Wakeman
Premium Research Mar 2025
... A competency model serves as the foundation for sustainable upskilling by identifying behaviors tied to different levels of skills mastery. Sales enablement leaders can use this tool to assess the behaviors, technology and metrics associated with top-performing seller skills. Gartner Research ...

Analyst(s):   Bill Yetman   |   Antra Sharma   |   Michael Katz
Premium Research Sep 2024
... early-stage technology, and it’s evolving rapidly. Best practices are not yet codified and are changing, making creation of an accurate general “maturity model” difficult. This presentation overviews the characteristics of different levels of GenAI maturity in eight key areas. Gartner Research ...

Analyst(s):   Svetlana Sicular   |   Bern Elliot
Premium Research Jan 2025
... Sustainable IT helps CIOs mitigate greenhouse gas emissions impact of technology and contribute to sustainability goals. Use this maturity model to set a future state for sustainable IT by aligning with the organization’s absolute greenhouse gas reduction goal. Overview Introduction Analysis Gartner ...

Analyst(s):   Autumn Stanish   |   DD Mishra   |   Sarah Watt   |   Kristin Moyer   |   Chet Geschickter
Premium Research Jun 2024
... An enhanced website offers brands one of the biggest digital growth opportunities. CMOs and their teams can use this maturity model to assess the current state of their website with key stakeholders across five dimensions and determine a path to prioritize improvements. Overview Introduction Analysis ...

Analyst(s):   Nicole Greene   |   Kassi Socha
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