... Access Research Already a Gartner client? As CIOs focus on technology risk and modernization and CEOs stress digital growth, heads of EA must enhance EA performance. They must build and adapt their functions to define and realize future-state architectures aligned to CIO priorities and enterprise goal ...
Analyst(s): Alana Nolan
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... Paid media spend is rising with increased channel and campaign activity. To succeed, digital marketing leaders must enhance the maturity of strategic planning, audience building, execution, measurement and optimization. This research offers insights to level up advertising campaigns and management. O ...
Analyst(s): Andrew Frank | Eric Schmitt | Mike Froggatt
... The generative AI vendor landscape is vast and complex. This tool provides a clear and unbiased lens for AI leaders to capture and evaluate vendor claims to help identify the right vendor for their organization’s needs. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...
... Access Insights Already a Gartner client? CIOs are facing two types of changes in their environment: project-driven change, requiring organizational change management processes, and culture-related change, requiring change leadership capabilities. ESCAPE is a guide for developing and improving change ...
... Gartner First Takes Fresh insights on emerging trends The generative AI vendor landscape is vast and complex. This tool provides a clear and unbiased lens for IT leaders to capture and evaluate vendor claims as well as helps identify the right vendor for their organization’s needs. Gartner Recommended ...
... FP&A leaders want to understand best practices on the timing, sequencing and division of tasks in the financial planning process. Use this tool to learn the recommended sequencing and collaboration points of the major components of the financial planning process across the fiscal year. When to Use Dir ...
... Analysis Business Models Help CIOs Dive Deep Into the Business Strategy Focuses on "How?" Business Models Focus on "What?" Business Models and Strategy Are More Valuable When They're Documented Strategy and Business Models Interact Continuously Pre- and Postdigital Business Insurance Models Show the Implications ...
Analyst(s): Chet Geschickter | Lee Weldon | Kristin Moyer | Dale Kutnick | Monika Sinha | Richard Hunter | Irving Tyler
... zero-day” vulnerability clearly illustrates the challenges of defending against emerging AI-enabled threats The current cybersecurity challenge is twofold: How to secure AI applications from novel threats such as disinformation How to leverage AI capabilities to defend against a rapidly expanding attack ...
... Large language models are powerful generators of content and insight, but hallucinations, misattributions and simple mistakes make them unreliable without a verification layer. Large-language-model-as-a-judge uses one large language model to validate the output of another, forming an essential layer ...