... CMOs need a way to evaluate, prioritize and strengthen their brand's most important marketing capabilities. Use Gartner's Marketing Maturity Assessment as a tool to focus marketing team resources on initiatives with the greatest business impact. Upshot What You Need to Know Develop a Common Vision for ...
Analyst(s): Kirsten Newbold-Knipp
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... Business’s tendency to limit diverse supplier use to smaller, shorter-term projects makes it hard for suppliers to secure long-term relationships. CPOs can use this case study to build diverse supplier mentorship programs that help diverse suppliers build deeper connections with the business. Overvie ...
... Access Insights Already a Gartner client? Blockchain will give tokens new capabilities. But tokens are not new and come in many varieties, not just bitcoins and other cryptocurrencies. CIOs can enable new value creation opportunities by adopting a tokenization strategy. Impacts Analysis Impacts and Recom ...
Analyst(s): Christophe Uzureau | David Furlonger | Ali Merji
... To position IT for success in a digital enterprise, CIOs realize they must change the way IT operates to increase speed, responsiveness and flexibility. IT leaders must prioritize and sequence the changes carefully. Gartner Insights Abstract ...
... Overreliance on SLAs and fixed or transactional/staffing-based pricing with outsourcing providers limits customer service and support leaders’ ability to drive outcomes beyond cost reduction. Reevaluate your metrics and use outcome-based pricing to incentivize innovation and value delivery. Overview S ...
Analyst(s): Christopher Sladdin | Rupinder Chandhok
... This research establishes a standard for excellence in the recruiting leader role. Recruiting leaders should use it to evolve the way they approach their role and elevate their impact on business results. Overview Introduction Analysis Gartner Recommended Reading Note 1: Workstream Definitions Gartner Res ...
... Access Research Already a Gartner client? Agile, innovative vendors are driving the rapid pace of advancement in generative AI. The vendors in this research differentiate with leading techniques and practices. This report will help artificial intelligence leaders better understand lesser-known, emergi ...
Analyst(s): Agustín Rubini | Arun Chandrasekaran | Christian Stephan | Anirudh Ganeshan | Bern Elliot
... This Consult the Board survey summary features inputs from 13 Gartner Research Board for Global CIOs members regarding their approach to platform engineering. It describes various aspects of members’ platform engineering journeys, including their level of experience, types of platforms leveraged, ap ...
... This research explores how data and analytics technical professionals can use vector databases to make enterprise data available via LLMs, but advises caution about doing so. It also highlights other ways in which enterprises could benefit from the power of vector databases. Overview Analysis Guidance G ...