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Premium Research Feb 2026
... CCOs are under pressure to use data to prove and improve the value of communications. Use this communications measurement and analytics maturity model and assessment to assess communications analytics capabilities, identify maturity gaps, and optimize for maximum business value. When to Use Directions ...

Analyst(s):   Patryck Allen
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... Traditional IT spending models, built on episodic capital investments and software-driven value chains, are being upended. As enterprises move from purchasing tools to investing in answers and outcomes, the market is shifting toward continuous operating expenditure (opex) models, compressing margins and ...

Analyst(s):   John-David Lovelock   |   Mark McDonald   |   Katie Gove
Premium Research Apr 2026
... conversational AI market continues to be disrupted by GenAI models and agentic solutions, creating new capabilities and pushing the innovation requirement into autonomous expertise. Product leaders must rapidly innovate to remain differentiated by prioritizing model innovation and solution specialization. Overview ...

Analyst(s):   Justin Tung   |   Danielle Casey   |   Jim Hare   |   Nick Ingelbrecht   |   Pieter den Hamer   |   Eric Goodness   |   Akhil Singh   |   Alfredo Ramirez IV   |   Radu Miclaus   |   Gabriele Rigon   |   Annette Zimmermann   |   Evan Brown
Premium Research Mar 2024
... priority. Financial services leaders should follow their lead and use these insights to embed digital and proven business strategies into new business models. Contributors Gartner Research ...

Analyst(s):   Christopher Regan
Article July 29 2026
... challenges: High upfront costs and uncertain returns can slow investment in smaller, autonomous facilities. Computational costs and model limitations: Advanced world models and digital twins require significant computing power and may struggle to predict outcomes in highly uncertain scenarios. What’s next ...
Premium Research Mar 2026
... Software engineering leaders should defer Agent2Agent (A2A) adoption until cross-platform agent interoperability is needed. Model Context Protocol’s (MCP) evolving features and strong adoption make it a more practical choice for single platform agent interoperability. Insights at a Glance Strategic Planning ...

Analyst(s):   Cary Pillers   |   Steve Deng
Research Mar 2026
... Access Insights Already a Gartner client? Digital sovereignty rules are disrupting lower-cost delivery models. This note guides IT SPVM leaders on implementing the right controls to reduce risk and keep global delivery efficient and cost-effective. Insights at a Glance Impact Actions Cautions How to ...

Analyst(s):   Mark Whitehouse   |   Ryan McKinney   |   Alan Stanley
Research Apr 2026
... Scaling physical AI in logistics depends on precision, safety, and trust rather than just the technology itself. Supply chain leaders should adapt AI models to the logistics environment by adding logistics reasoning capabilities. Overview Introduction Description Benefits and Uses Risks Recommendations ...

Analyst(s):   Federica Stufano   |   Zee Zakaria   |   Simon Tunstall
Premium Research Mar 2026
... leaders secure funding by quantifying specific, measurable value opportunities. Use it to calculate financial feasibility, align with strategy, and model risks of “do-nothing” scenarios. When to Use Directions for Use Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Chris Campbell
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