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Premium Research Feb 2026
... procurement and vendor management leaders use marketplaces to identify candidates, accelerate low-risk service buys, and navigate evolving private-offer models. Insights at a Glance Strategic Planning Assumptions Issue Context Impact Implications Contributors Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Alan Stanley
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Premium Research Mar 2026
... CIOs see projects stall, products drift and value go unproven when the wrong business case model is applied. Identify which business case fits each effort so decisions move faster, funding aligns to outcomes and teams stay accountable to measurable impact. Insights at a Glance Issue Context Impact Brief ...

Analyst(s):   Bill Blosen   |   Lauren Wheatley   |   Jim McGittigan   |   Stephen O'Malley
Premium Research Feb 2026
... As developers shift from writing code to defining intent, software engineering leaders must make AI-augmented spec driven development the operating model. Living specs align humans and AI, allowing for agile-level speed while minimizing drift, security risk, and waterfall rigidity. Insights at a Glance ...

Analyst(s):   C.A. Swan
Premium Research Feb 2026
... will fail to drive growth; those who use it to reshape the business will lead. To stay competitive, CMOs must lead the shift toward AI-native business models where agentic systems, composable technology and hybrid human-agent teams fundamentally redefine how marketing creates value. Gartner Insights Abstract ...

Analyst(s):   Ewan McIntyre
Premium Research Feb 2026
... contracts can be a complex endeavor requiring a strategic approach due to evolving product offerings, frequent price bundling, and emerging AI pricing models. IT sourcing, procurement, and vendor management leaders should leverage this five-phase approach to prepare, plan and successfully negotiate their ...

Analyst(s):   Quintin Casper   |   Dawn Hubbard   |   Ishan Anand
Premium Research Jan 2026
... D&A leaders should recalibrate their strategies to fully exploit DSML platforms, focusing on AI model delivery across the enterprise. These platforms, now defined as AI platforms for DSML, can accommodate a diverse set of capabilities, enhancing collaboration and innovation in AI initiatives. Insights ...

Analyst(s):   Afraz Jaffri
Research Feb 2026
... Already a Gartner client? The “one-size-fits-all” wearable era is ending, yielding to invisible, special-purpose devices driven by new reimbursement models. Product leaders must pivot roadmaps from general-purpose gadgets to outcome-driven microwearables to capture high-growth clinical and industrial revenue ...

Analyst(s):   Stacey Yin
Premium Research Jan 2026
... rendering traditional sales and revenue enablement obsolete, necessitating a complete overhaul of operational processes. Leaders must adopt an AI-native model with hybrid, pod-based teams to deliver scalable, high-velocity, personalized support in a data-driven market. Insights at a Glance Strategic Planning ...

Analyst(s):   Roland Johnson   |   Doug Bushée
Premium Research Feb 2026
... existing customers as their growth strategy for 2026, but they often overrely on account managers alone to drive growth. Discover a new, AI-accelerated model that equips account managers with the tools, team and insights needed to drive sustainable, profitable growth in core accounts. Overview Gartner Recommended ...

Analyst(s):   Betsy Gregory-Hosler
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