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Premium Research Feb 2026
... Those who survive will be the ones who build a competitive advantage and position themselves firmly before mega vendors, faster AI-native startups, and model providers enter their markets. Insights at a Glance Strategic Planning Assumption Issue Context Impact Brief Implications Gartner Recommended Reading ...

Analyst(s):   Mark Petty
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Premium Research Apr 2026
... pricing, flexibility, usage rights, and AI-related risks to help sourcing, procurement and vendor management leaders identify the best-fit licensing model. Insights at a Glance Issue Context Impact Brief More Detail Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Rebecca Martin   |   Adam DeJoy
Research Mar 2026
... Access Insights Already a Gartner client? The cost to access, experiment with, and deploy advanced AI models is at an all-time low — but this will not last. The convergence of hardware constraints, energy demands, and market consolidation means that the economics of AI are about to change, and not in ...

Analyst(s):   C.A. Swan   |   Jim Scheibmeir
Research Mar 2026
... Access Insights Already a Gartner client? CIOs struggle to translate OKR pilot lessons into an enterprise‑scale implementation model. This note provides a practical path to create, operationalize and grade OKRs at scale so IT and business teams stay aligned and deliver strategic outcomes. Insights at ...

Analyst(s):   Atrishi Badu   |   Eyad Tachwali   |   Christie Struckman
Research Apr 2026
... analysis by overcoming real data’s shortcomings. Product leaders relying solely on real data will struggle against competitors using HSD to improve AI models, shorten time-to-market, and lower costs. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Tuong Nguyen
Premium Research Mar 2026
... agility amid geopolitical and economic volatility. To deliver on these priorities, CSCOs must close key execution gaps — especially in AI operating models, data, and decision speed — while balancing the need for fiscal discipline. Insights at a Glance Issue Impact Implications Gartner Recommended Reading ...

Analyst(s):   Ken Chadwick
Premium Research Mar 2026
... goal-oriented agents operating in complex, dynamic environments. To ensure reliability, explainability, and alignment, AI development needs explicit ways to model, track, and govern intent — the goals, constraints, and value commitments driving system behavior. Insights at a Glance Strategic Planning Assumption ...

Analyst(s):   Will Rice
Research Feb 2026
... will stretch technology budgets as training, inference and scale-ups change. CIOs should govern consumption with guardrails, selective commitments and model/compute right‑sizing to keep spend predictable without stalling outcomes. Insights at a Glance Impact Brief Actions Actions and Cautions How to Execute ...

Analyst(s):   Chris Ganly   |   Lauren Wheatley
Premium Research Feb 2026
... constraints. This research examines these pressures and outlines how CMOs can orchestrate AI‑enabled content supply chains, position hybrid advisory models, and deploy advisor‑centric enablement to drive measurable growth. Introduction Analysis Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ross Cosner
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