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Research Feb 2026
... standardizes reactive service, leaders must adopt preemptive capabilities to prevent value erosion and stay competitive. This enables a zero-effort experience model that anticipates and resolves needs before customers notice them. Insights at a Glance Strategic Planning Assumption Issue Context Actions Cautions ...

Analyst(s):   John Quaglietta   |   Francesco Vicchi
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Premium Research Mar 2026
... the race to agentic AI. Unlike traditional change management workflows, heads of infrastructure and operations can use Gartner’s 3-2-1 Stabilization Model and diagnostic framework to manage change capacity, ensuring operational resilience and talent retention. Insights at a Glance Issue Context Impact ...

Analyst(s):   Mark Margevicius
Research Mar 2026
... Access Insights Already a Gartner client? Successful AI agent development requires significant operating model change to tackle its technological and organizational disruption. Software engineering leaders must treat AI agents as products, prioritize selectiveness and simplicity, and realign teams around ...

Analyst(s):   Tigran Egiazarov   |   Wei Jin   |   Akash Jain   |   Deacon D.K Wan
Research Mar 2026
... cloud-based risks are core challenges for HR technology leaders responsible for systematizing multicountry payroll. Use this research to evaluate delivery models and select payroll partners that strengthen control, compliance and efficiency. Overview Strategic Planning Assumptions Market Definition Market Description ...

Analyst(s):   Sam Grinter   |   Ranadip Chandra   |   Ron Hanscome   |   David Bobo   |   Anand Chouksey
Research Jan 2026
... Access Insights Already a Gartner client? When a company has multiple brands or regional go-to-market models, stakeholders often interpret the corporate narrative in their own way, creating inconsistent messages that weaken clarity and impact. Use this research to align narrative applications across ...

Analyst(s):   Dean Vitté
Premium Research Apr 2026
... the line between IT and HR, creating new capabilities at the tech-talent intersection that neither function can own alone. CIOs must establish a new model of shared ownership with the CHRO to embed AI agents, design the human-machine workplace and accelerate AI value. Insights at a Glance Strategic Planning ...

Analyst(s):   Lily Mok   |   Kristin Sherwood   |   Tanya Arora   |   Josie Xing   |   Katie Sutherland   |   Aviral Vyas   |   Sneha Ayyar   |   Mark Whittle   |   Kabeh Vaziri
Research Feb 2026
... Gartner client? B2C CMOs must combine both attribution and testing to effectively prove and optimize marketing’s value. Use Gartner’s crawl, walk, run model to confidently advance your marketing measurement practice and implement complementary marketing attribution and testing methods for your business. ...

Analyst(s):   David Walters
Research Feb 2026
... improvement relies on manual methods and latent data, leaving supply chains to chase fixes for problems after they occur. CSCOs must update their operating model with AI and automation to enhance operational speed, cross-functional orchestration and process intelligence. Insights at a Glance Impact Brief Actions ...

Analyst(s):   Steve Daugherty
Premium Research Apr 2026
... work, creates enterprise-level risks: the high cost of AI talent, long-term costs due to reductions in force, and distortion of pay-for-performance models. This note identifies key risks and recommends CHRO-initiated conversations with the executive leadership team to align on mitigation steps. Insights ...

Analyst(s):   Jan Bansch   |   Joe Coyle
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