... who use AI to reshape how marketing operates will lead. To stay competitive, marketing leaders must guide the transition toward AI‑native business models where agentic systems, composable technologies and hybrid human‑agent teams fundamentally redefine how marketing creates value. This Gartner webinar ...
Analyst(s): Kristina LaRocca-Cerrone
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... The growth for security software remains healthy, despite the tougher environment and prioritization of spend by customers. The always heightened threat environment, cybersecurity regulation and sustained geopolitical risks continue to push security’s priority to the top of the list. Gartner Research ...
... Security spending has normalized, but the always heightened threat environment, cybersecurity regulation and sustained geopolitical risks continue to push security’s priority to the top of the list. Security’s competitive dynamics could be altered by new platform marketing strategies. Gartner Research ...
... CIOs must regularly evaluate emerging technologies like generative AI to prepare their enterprises for future opportunities and threats. This research synthesizes Gartner’s cutting-edge technology research by industry, informing CIOs’ digital transformation strategy. Analysis Research Highlights Gartner ...
Analyst(s): Laurie Shotton | Peter Skyttegaard | Lauren Wheatley
... The Insider Risk Pickup Team will discuss the challenges and approaches to insider risks and threats within the organization. CISOs and their teams will have the opportunity to share challenges, solutions and lessons learned with their peers. Session Description Gartner Research ...
... The Insider Risk Pickup Team will discuss the challenges and approaches to insider risks and threats within the organization. CISOs and their teams will have the opportunity to share challenges, solutions and lessons learned with their peers. Session Description Gartner Research ...
... Access Insights Already a Gartner client? This research outlines the Gartner Data Center/Cloud Hosting consensus model and framework definitions for IT cost management and benchmarking activities. Overview Analysis Gartner Insights Abstract ...
... Access Insights Already a Gartner client? This research outlines the Gartner Applications consensus model and framework definitions for IT cost management and benchmarking activities. Overview Analysis Gartner Recommended Reading Gartner Insights Abstract ...
... industries. To position their teams as a discipline capable of supporting cross-functional use cases, D&A leaders must optimize their organizational models. As organizations scale and expand their D&A initiatives, they often face significant challenges, such as skills and staff shortages or increased demand ...