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Article September 01 2026
... measures, to better understand visibility and influence within AI-mediated customer journeys. Why should CMOs adopt a hybrid measurement model? A hybrid measurement model combines traditional outcome metrics with AI-era visibility signals. This helps preserve confidence in established business measures while ...
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Article September 29 2026
... Khandabattu, Vice President Analyst at Gartner. This shift reflects a broader reality across the AI landscape. Concerns about GenAI have shifted from model capability to application reliability and return on investment. At the same time, organizations are accelerating adoption of AI agents, physical AI ...
Research Jul 2025
... Access Insights Already a Gartner client? Foundation models drive current AI infrastructure demand, while DSLMs and real-time inference needs will shape specialized, purpose-built AI infrastructure. As a result, AI-optimized IaaS spending is projected to grow at a five-year CAGR of 70.9% from 2024 to ...

Analyst(s):   Colleen Graham   |   Hardeep Singh
Research December 15 2025
... s AI Transformation As AI accelerates innovation across the enterprise, CMOs are uniquely positioned to lead with vision—shaping smarter operating models, empowering talent, and elevating marketing’s strategic impact. This edition highlights how forward‑thinking leaders are leveraging AI to unlock new ...
Premium Research Oct 2025
... Geographic location, work models, and organizational structure have a profound impact on productivity. This note helps CIOs leverage contextual factors to drive performance, challenging stereotypes about global work, remote teams, and the nature of corporate scale. Insights at a Glance Issue Context ...

Analyst(s):   Vatsal Sharma   |   Vibhor Upreti   |   Todd Kimbriel   |   Kimberly Harris-Ferrante   |   Ishan Kaul   |   Jasleen Kaur Sindhu   |   Priyanka Shukla   |   Nate Suda   |   Ruchika Lalla
Research Oct 2025
... compliance demands to scale API delivery while maintaining governance, quality, and agility. This research provides actionable guidance on optimal API team models. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Gartner Research ...

Analyst(s):   Mark O'Neill   |   Andrew Comes   |   Shameen Pillai
Research Nov 2025
... approach, such as changing policies and strategies first, but this fails to deliver adequate results. CPOs can use this research to adopt an operating model-led strategy, which enhances business outcomes and reduces reorganization fatigue. Gartner Research ...

Analyst(s):   Sarah Raymond   |   Andrea Greenwald   |   Sam Berndt   |   Nivedita Bose   |   Vanessa Edkins   |   Julia Heyman   |   Thomas Pocock   |   Ryan Tandler
Research Nov 2025
... Access Research Already a Gartner client? SAP’s pricing and licensing models can involve complexities, meaning clients may overlook or not fully appreciate the risks in their draft contracts. Sourcing, procurement and vendor management leaders must use this research to uncover 10 common risks and work ...

Analyst(s):   Victoria Rowan
Premium Research Nov 2025
... Organizations often experiment with machine learning by manually deploying models to show value. After initial success, data scientists and AI architects must use MLOps practices to scale ML by automating training, deployment, and monitoring. This research provides a roadmap for MLOps maturity. Overview ...

Analyst(s):   Cuneyd Kaya   |   Sumit Agarwal
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