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Research Nov 2025
... by secondary storage and backup/recovery appliances, while primary storage is expected to decline by 0.2%. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Note 1: Exchange Rate Alert Note 2: Constant Currency Base Year Update Gartner ...

Analyst(s):   Andrew H Kim   |   Suzie Low
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Research Nov 2025
... excellence are merely centralized marketing teams, but CMOs who build strategic, leading-edge COEs unlock real value from this internal service operating model. Follow these five steps to launch a marketing COE that becomes a powerful engine for maturing marketing capabilities. Insights at a Glance The Marketing ...

Analyst(s):   Lacretia Marsh   |   Sally Witzky
Webinar On-Demand
... AI. Winning in this environment requires more than short‑term execution — it demands continually evolving commercial strategies, adaptive operating models and leadership that can translate new technologies into real performance gains. In this session, you’ll get a first look at the core themes of the ...

Analyst(s):   Michael Katz   |   Brendan Condon   |   Melissa Hilbert
Webinar On-Demand
... Storytelling: Increase Your Influence With a Business and Human Value Story first. For a deeper dive into story structure models, watch Impactful Storytelling for IT Leaders: Key Story Structure Models for Success. •Use GenAI to draft a compelling business value story using the storyboard structure •Leverage GenAI ...

Analyst(s):   Bruce Robertson
Research Aug 2025
... Access Research Already a Gartner client? As generative AI evolves beyond the model-centric innovation wave, OpenAI is repositioning itself around strategic ecosystem control. Essential Insight Gartner Research ...

Analyst(s):   Kumar Dhir
... pseudonym), a multibillion dollar transportation company, redefined what value means for decision support. By implementing a new business partnering model, Tog Line Inc. was able to: Minimize irrelevant analysis done for the business Clearly communicate value to the business Present alternative recommendations ...
Research January 28 2026
... Nicole Foust, Zarko Sumic In 2023, power and water utilities will continue to face a variety of forces that will challenge their business and operating models and shape their technology investments. Utility technology leaders must confidently compose the future for their organizations in the midst of uncertainty ...
Webinar On-Demand
... across the enterprise. •Identify and prioritize AI use cases using Gartner’s structured evaluation criteria •Apply AI FinOps principles to funding models, cost transparency and value measurement •Build c‑suite alignment around value creation, risk, and investment decisions •Establish a repeatable process ...

Analyst(s):   Frances Karamouzis
Research Apr 2026
... Tamr TIBCO Viamedici Data Governance (Policy Setting) Data Stewardship Business Process Management (BPM) Data Loading/Sync/Business Services Data Modeling for Master Data Entity Resolution/Matching Quality (Centralized & Downstream) Quality (Coexisting Data Sources) Hierarchy Management Performance/Availability ...

Analyst(s):   Divya Radhakrishnan   |   Stephen Kennedy   |   Lyn Robison
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