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Premium Research Jan 2025
... throughout planning, execution and performance management. Demand generation leaders can use this responsible, accountable, consulted and informed model to improve outcomes by aligning with the right stakeholders at the right time. When to Use Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Suzanne White
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Premium Research Mar 2025
... A BA discipline enables smarter and faster investment decisions that result in business and operating model changes. EA leaders looking to establish a formal BA discipline must start with four primary building blocks — people, process, information and technology — to build a solid BA foundation. More ...

Analyst(s):   Shubhangi Jena
Premium Research Jan 2025
... AI-based solutions have stimulated marketplace innovation, introducing creative business models and features to compete in a dynamic market against dominating competitors. All marketplace product managers can increase their marketplace’s reach, revenue and services by learning from these innovators. ...

Analyst(s):   John Santoro   |   Annette Zimmermann   |   Tuong Nguyen
Premium Research Dec 2024
... are uniquely positioned to leapfrog incumbents by embracing hyperpersonalization, advanced predictive analytics and self-steering sales and marketing models. About the Speaker Session Description Gartner Recommended Reading Gartner Research ...

Analyst(s):   Forest Conner   |   Patrick Stakenas   |   Warren Johnstone   |   David Kung
Premium Research Jan 2025
... Advancing to Level 3 in Gartner’s five-level customer experience management maturity model is the most challenging step for most organizations. Revenue and retention leaders can use this research to make progress in understanding customers, setting a winning strategy and measuring CX impact. Overview ...

Analyst(s):   Chad Storlie   |   Maria Marino   |   Michael Chiu
Research Dec 2024
... Access Research Already a Gartner client? Organizations continually face fresh expectations and expansive opportunities to innovate business models and technology. Heads of enterprise architecture and their teams can use this research to employ proven iterative and experimental approaches to drive digital ...

Analyst(s):   Saul Brand   |   Neil Osmond   |   Marcus Blosch
Premium Research Nov 2024
... As CSP CIOs balance a number of key initiatives, such as operating model change or cost optimization, it is important to shape adaptability in tech investments and pivot to an outcome focus through the lens of strategic trends for 2025. Overview What You Need to Know Gartner Recommended Reading Gartner ...

Analyst(s):   Ajit Patankar   |   Khurram Shahzad   |   Pulkit Pandey   |   Will Rice   |   Mounish Rai   |   Susan Welsh de Grimaldo   |   Amresh Nandan   |   Sylvain Fabre   |   Jon Dressel
Research Oct 2021
... a product-centric organization increase. This roadmap shows how CIOs can partner with the C-suite and implement the Value-Optimizing I&T Operating Model that supports the product-centric organization. Gartner Insights Abstract ...

Analyst(s):   Tomas Nielsen   |   Owen Chen
Research Jan 2022
... CIOs know they must implement a hybrid work model, but a bad design will worsen key outcomes, including attrition of IT workers. A human-centric design balancing individual, team and customer needs will enable IT organizations to compete for scarce talent and drive performance. Overview Conclusion Further ...

Analyst(s):   Graham Waller   |   Gabriela Vogel   |   Lily Mok   |   Suzanne Adnams   |   Daniel Sanchez Reina   |   Rob O'Donohue   |   Matt Hancocks
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