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Research Jan 2025
... generative AI’s potential but struggle to adopt it for content creation. Tools are improving, but gaps remain in incorporating branding elements into models and outputs. Use this research to understand approaches and trade-offs to solve this challenge. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Andrew Frank
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Research Mar 2025
... team’s role in driving revenue and retention. Overview Introduction Analysis Gartner Recommended Reading Note 1: Gartner’s Customer Success Maturity Model Gartner Research ...

Analyst(s):   Maria Marino   |   Michael Maziarka   |   John Quaglietta   |   Jennifer MacIntosh
Research Jan 2025
... narratives and limited metrics to clearly communicate cybersecurity value. Overview Introduction Analysis Gartner Recommended Reading Note 1: Gartner’s 4i Model Note 2: Cybersecurity Business Value Benchmark Gartner Research ...

Analyst(s):   Wam Voster   |   Tom Scholtz
Research Jan 2025
... to profit from them while offering clear, fair and predictable pricing. Product managers can use this research to determine how to set the pricing model and price of their AI agents and provide customers with visibility and control over their usage. Overview Introduction Analysis Gartner Recommended ...

Analyst(s):   Jim Hare   |   Nicholas Carter   |   John Santoro
Premium Research Mar 2025
... and improve efficiency by having sellers managing their processes. Key selection factors include efficiency-enhancing functionality and multibusiness model and multiproduct type support. Overview Market Definition Market Description Market Direction Market Analysis Representative Vendors Vendor Profiles ...

Analyst(s):   Jason Daigler   |   Sandy Shen
Research Feb 2025
... provides a template that acts as an operational guide to assess cyber controls and cyberthreats, using outcome-driven metrics. CIOs can apply it as a model to evaluate the level of protection delivered by security controls and to support future cybersecurity investment decisions. When to Use Directions ...

Analyst(s):   Paul Furtado
Premium Research Feb 2025
... shifts continue to disrupt retail banking and redefine the value banks provide. Retail banking CIOs can use our top technology trends to expand business models and improve efficiency, while managing IT complexity and third-party risks to maintain trust and compliance. Overview What You Need to Know Gartner ...

Analyst(s):   Priyanka Shukla   |   Chris Regan   |   Peter Ryan   |   Pete Redshaw   |   Debbie Buckland   |   Jeff Casey   |   Vatsal Sharma
Premium Research Jan 2025
... trillion in constant U.S. dollars, with an expected constant currency five-year CAGR of 8.8% through 2028. Overview Forecast Data Summary Forecast Model Summary Influencing Factors and Assumptions Gartner Recommended Reading Note 1: Argentina and Türkiye — Forecast Estimates Note 2: Miscellaneous Gartner ...

Analyst(s):   Shivani Palepu   |   Pankaj Verma   |   Jeff Casey   |   Daniel Snyder   |   Peter Kjeldsen   |   Jonathan Rivera   |   Rika Narisawa   |   Marc Halpern   |   Arjun Boparai   |   Debbie Buckland   |   Inna Agamirzian   |   Simon Cushing   |   Gregor Petri   |   Alexander Hoeppe   |   Marlena Brown   |   Sandeep Unni   |   Deborah Neitz Daily   |   Nicole Foust   |   James Ingham   |   George Sellner
Research Jan 2025
... knowledge management and agentic AI assistants. Product leaders should develop multimodal capabilities and agentic workflows, and integrate domain models to deliver autonomous decision-making in AI solutions and enhanced ROI. Overview Strategic Planning Assumptions Data Insights Gartner Recommended Reading ...

Analyst(s):   Anushree Verma   |   Danielle Casey   |   George Brocklehurst   |   Vibha Chitkara   |   Ethan Cai
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