... B2B buyers are quickly adopting generative AI tools. CMOs must actively adapt to these changes in buyers’ behaviors. Success requires CMOs to understand where, how and why buyers use and trust GenAI in their purchase journey. Insights at a Glance Issue Impact More Detail Contributors Gartner Recommended ...
Analyst(s): Martin DeWitt | Janine Kanters
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... client? AI-augmented software testing tools are context-aware, data-driven and increasingly autonomous, and enable software engineering leaders to deliver higher quality products faster. Use this research to evaluate the capabilities of AI-augmented software testing tools against common use cases. Overview ...
Analyst(s): Ross Power | Sushant Singhal | Joachim Herschmann | C.A. Swan
... DEX tools measure technology experiences and employee sentiment, using machine learning to identify anomalies and GenAI to analyze the vast datasets. This research helps IT leaders responsible for DEX select the right tool. Overview Strategic Planning Assumptions What You Need to Know Analysis Almaden ...
Analyst(s): Lina Al Dana | Dan Wilson | Stuart Downes
... CIOs can use this tool to create a structured RFP for student information system applications while building a technology platform vision and gaining an understanding of the vendor landscape. Gartner Research ...
... management leaders to strengthen stakeholder support and reduce resistance. Integrating this approach into standard organizational change management tools increases the likelihood of sustained change and realized outcomes. Gartner Research ...
... Having clarity on activities and roles empowers sourcing, procurement and vendor management leaders to drive enterprise application implementations. This tool helps set stakeholder roles and responsibilities at each project phase, optimizing their alignment, activity allocation and decision making. Gartner ...
... governance procedures and responsibilities is critical to facilitate stakeholders’ participation in risk management processes. Heads of ERM can use this tool to assess the current governance documentation’s completeness or create new policies, frameworks and committee charters. Gartner Research ...
Analyst(s): Enterprise Risk Management Research Team
... Operationalizing risk appetite and the associated risk tolerance is a challenge for most organizations. Heads of ERM can use this tool to help ERM teams prioritize risk response actions based on risk assessments that use strategic objectives and risk tolerance. Gartner Research ...
Analyst(s): Enterprise Risk Management Research Team
... Security architects must work to position security at the forefront of a modern software development life cycle. This assessment covers strategies and tools that can be used to integrate application security throughout their DevOps program. Overview Analysis Guidance Gartner Recommended Reading Gartner Research ...