... First-party and hosted marketing events help deepen customer and prospect relationships, yet there is still hesitancy from delegates to attend in person. Product marketers can increase event attendance and achieve goals by leveraging a preevent survey to build an attendee-centric agenda and format. W ...
Analyst(s): Susan Graeme | Precious Ozokpo
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... Gartner Product Decisions puts the power of more than 1 million data points in the hands of tech services leaders to help them make better service offering roadmap decisions. Product Decisions includes insights on buyer needs, direct buyer feedback and competitive comparisons. When to Use Directions f ...
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... Access Research Already a Gartner client? The Salesforce product catalog features updated integration and MDM capabilities that address long-standing challenges to process automation. This research looks at two connectivity strategies that enterprise application leaders should consider as part of a ra ...
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... Access Research Already a Gartner client? Effective management of privileged accounts is crucial as they allow users to create, modify or delete IT infrastructure or company data within it. This research provides identity and access management leaders with an effective RFP questionnaire template to sh ...
Analyst(s): Michael Kelley | Felix Gaehtgens | Abhyuday Data
... Creating an effective executive succession-planning process for the board is critical to the success of an organization. This research offers CHROs a template for reporting the results of their executive succession-planning process to the board and for sharing next steps. Gartner Research ...
... Given the highly cross-functional nature of product marketing, it’s critical to ensure alignment across activities and roles. Product marketers should use this RACI matrix template and example to outline expectations and provide transparency to all participants involved in go-to-market efforts. Gartn ...
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