... Access Research Already a Gartner client? Many sales organizations enable inefficient and outdated prospecting strategies, leading to low-quality engagements and disappointing results. Sales enablement leaders can use this prospecting playbook to guide sellers on how to capture buyers attention throug ...
Analyst(s): Shiela Rahimian | Alyssa Cruz
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Access Research Already a Gartner client? Just stopping by? Applications and software engineering leaders can use this decision framework to guide decision making when considering whether to build or buy new applications. Gartner Research ...
... Technology marketers can use this template to create a buyer’s guide for both the buyer and for sales enablement. The goal is to help buyers plan a progressive buying journey with broad stakeholder consensus, resulting in shorter purchase cycles and lower purchase regret. Gartner Research ...
... As generative AI use cases continue to evolve, product marketers must understand how to prioritize GenAI investments. This research provides insights on the top GenAI use cases and technologies for marketers in tech providers, as well as advice for overcoming obstacles related to GenAI adoption. Over ...
... Successful supplier risk management governance involves creating a strategy aligned with business objectives and risk appetite. This template aids chief procurement officers in linking functional representatives, business objectives, risk appetite and escalation to procurement action. When to Use Dire ...
... Customer experience is the top critical challenge for product managers. CX excellence requires product managers to create a strategic, cross-functional playbook to target customer journeys with quantified measures and enablers, accounting for the associated risks and resources required. Gartner Resea ...
... Determining how well messaging captures the attention of buyers and customers can be a complex and daunting exercise. This research describes the techniques and technologies that can help product marketers evaluate and test pre- and in-market message effectiveness to improve buyer engagement. Overvie ...
... This job description template outlines the typical scope and responsibilities of an enterprise applications leader and specifies the competencies ideally required. Customize it to reflect your organization’s needs, and then use the resulting document to identify candidates that are the right fit. Gar ...
... 1E’s completed acquisition of Exoprise adds new capabilities and fills gaps for 1E customers, and also reduces risk for Exoprise customers. This research helps end-user services and digital workplace leaders understand the impact of the corporate transaction. Key Background Considerations for Technolo ...