... to AI-powered advertising and commerce must reconsider their position. Google is making substantial changes to search, commerce, YouTube, creative tooling, data connectivity and ad measurement. Brands must adapt with thoughtful agility. Analysis Gartner Recommended Reading Evolving Insights History ...
Analyst(s): Noam Dorros | Isoke Mitchell | Andrew Frank | Eric Schmitt
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... automation and moving away from static analysis, impacting core operations and driving value across all industries. To avoid the risk of static vision tool obsolescence, product leaders must meet automation demands and incorporate multimodal and agentic capabilities. Overview Analysis Gartner Recommended ...
Analyst(s): Laura Heath | Alizeh Khare | Gunjita Mundeja | Akhil Singh | Milly Xiang | Nick Ingelbrecht
... Already a Gartner client? Secure the organization through the selection of the most effective cybersecurity and identity and access management (IAM) tools and architectures, maximizing performance and cost-effectiveness. Why This Matters Blind Spots What’s Around the Corner Questions You Should Be Asking ...
... Reliable sales agents depend on context engineering — governing what data, knowledge, tools, memory and guardrails an agent may use. Sales operations leaders should own the commercial logic and guardrails, partner with IT and data engineering to build them, and start with narrow, high-value workflows ...
Analyst(s): Paul Vignati | Sandhya Mahadevan | Adnan Zijadic
... Gartner client? Product leaders will capture enterprise market share by shifting from an individual developer experience to a team-focused one. Building tools where humans and agents collaborate to plan, coordinate, and resolve conflicts solves the “coordination debt” currently stalling enterprise AI adoption ...
... Perplexity offers enterprise AI assistants as conversational tools and as dedicated agentic automation. This guide helps application leaders navigate Perplexity Enterprise for everyday AI needs and Perplexity Computer for Enterprise as an agentic platform to align capabilities, security, and costs with ...
... thoughtful consideration of risk. Heads of ERM can use this research to transform risk deep-dive dashboards from passive reports into actionable executive tools. Insights at a Glance Issue Impact More Detail Gartner Recommended Reading Gartner Insights Abstract ...
... have embraced AI code assistants but the technology is accelerating fast. Software engineers moving from assisted to agentic coding must improve their tools, skills, patterns and processes to mitigate the new risks and maximize productivity. Overview Problem Statement The Gartner Approach The Guidance Framework ...
... configuration could waste resources. Infrastructure platform engineers can use this research to realize cost savings by adopting necessary DevOps processes and tools for continuous collaboration between I&O and developers. Overview Problem Statement The Gartner Approach The Guidance Framework Gartner Recommended ...