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Premium Research Jul 2025
... uncertainty, tech advances, and rising demands for efficiency and service, all while navigating cost pressures and AI expectations. This interactive tool reveals peer insights on the evolving role of automation and augmented processes over the next five years. Data Insights Directions for Use About This ...

Analyst(s):   Scot Kim   |   Manolina Chakraborty   |   Simon Jacobson
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Premium Research Jul 2025
... this research to improve AEO and SEO performance. Overview Strategic Planning Assumption Introduction Analysis Gartner Recommended Reading Note 1: Tools Gartner Research ...

Analyst(s):   Ross Cosner   |   Noam Dorros
Research Sep 2025
... Access Research Already a Gartner client? Knowledge management is increasingly essential as evolving AI tools depend on up-to-date, accurate, accessible and actionable information. Customer service and support leaders can use this knowledge management maturity model to develop a formal KM program to ...

Analyst(s):   Jennifer MacIntosh   |   John Quaglietta
Research Sep 2025
... Already a Gartner client? Organizations embarking on or scaling SRE initiatives face challenges when justifying investments in the practices, people and tools that are needed to deliver tangible outcomes. This research will guide heads of I&O in building the case for investing in SRE and demonstrating business ...

Analyst(s):   Daniel Betts   |   Chris Saunderson   |   Hassan Ennaciri
Research Oct 2025
... client? CMOs and their teams must adapt their advertising strategy to keep up with shifts in media consumption and the advancement of GenAI-powered ad tools. Genius brands are adapting by investing more in streaming ads, using GenAI to increase creative production and adjusting display ad investments. Introduction ...

Analyst(s):   Brad Jashinsky   |   Eric Schmitt   |   Emily Weiss
Premium Research Oct 2025
... AI’s impact on architecture is significant, in both using AI tools in the software delivery life cycle and in the need to build AI applications and agents. In 2026, software architects must navigate AI’s dual nature as both a distraction and an opportunity to strengthen architectural fundamentals. Overview ...

Analyst(s):   Kyle Davis   |   Kevin Matheny   |   Matt Brasier   |   Steve Deng   |   Harprit Singh   |   Richard Watson   |   Gary Olliffe
Research Oct 2025
... client? The trajectory of an infrastructure and IT operations organization is ultimately defined by its leader’s effectiveness. Use this diagnostic tool to benchmark your performance and develop actions and behaviors that differentiate heads of infrastructure and IT operations as highly effective. Overview ...

Analyst(s):   Melanie Freeze
Research Oct 2025
... Access Research Already a Gartner client? SteadyRoad* invested in agent-assist tools to improve efficiency but experienced low adoption, impacting ROI. Service and support leaders responsible for operations can learn how redesigning agent workflows to eliminate non-value-add work can improve workforce ...

Analyst(s):   Emily Potosky   |   Kathy Ross
Premium Research May 2025
... that only 32% of HR leaders measure successor readiness by assessing alignment to critical role success profiles. CHROs and their teams can use this tool to ensure your future successors have the competencies needed to be successful while assuming critical positions. When to Use Directions for Use Gartner ...

Analyst(s):   Grace Myers
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