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Research Mar 2026
... Access Insights Already a Gartner client? Account planning tools help B2B sales organizations retain and grow accounts by providing account planning standardization, collaboration, and visualization capabilities. Sales operations leaders should use this Market Guide to evaluate best-fit vendor options ...

Analyst(s):   Robert Lesser   |   Danielle McKinley   |   Daniel Hawkyard
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Research Feb 2026
... companies increasingly rely on data to power decision making, operational efficiency, and AI initiatives, D&A leaders should leverage data observability tools for end-to-end data assurance and proactive issue resolutions. Overview Market Definition Market Description Market Direction Market Analysis Representative ...

Analyst(s):   Michael Simone   |   Melody Chien
Premium Research Oct 2026
... effectiveness of performance management. To evaluate employee performance fairly and ensure alignment with organizational goals, HRBPs can use this tool to partner with managers and refine the performance calibration practices. Overview Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Megha Yadav
Premium Research Aug 2026
... Change is hard — and change fatigue is real. But CMOs can make it easier. Deploy some of these 89 quick-win culture “hacks” to address burnout, psychological safety, decision making, execution, team connection, idea development and AI adoption. When to Use Directions for Use Gartner Recommended Reading ...

Analyst(s):   Matt Wakeman
Premium Research Aug 2026
... Inadequate assurance over supply chain risks can lead to operational disruptions, regulatory consequences and financial losses. Auditors can use this customizable checklist to assess the efficacy of their organization’s controls and processes to manage supply chain risks and disruptions. When to Use D ...

Analyst(s):   Eren Fry
Premium Research Aug 2026
... As organizations deploy AI note-taking and meeting assistant technology, they need clear governance, including policies, to mitigate risk. Enterprise application leaders can use this configurable template to develop a meeting recording and AI note-taking policy that suits their organization’s needs. ...

Analyst(s):   Christopher Trueman   |   Lacy Lei
Premium Research Aug 2026
... Without early IT leadership in M&A, CIOs risk inheriting hidden technical debt, resource strain, and integration failures that erode deal value. This guide helps midsize enterprise CIOs assess risks, select the right integration approach, allocate resources effectively, and capture deal synergies. Wh ...

Analyst(s):   Shivani Munjral   |   Tanya Arora
Premium Research Sep 2026
... Digital marketing leaders must share clear and measurable strategies across SEO, AEO, and SEM for successful search marketing campaign execution. Use this template to succinctly communicate stakeholder accountability across functions and demonstrate the impact of search to leadership. When to Use Dire ...

Analyst(s):   Noam Dorros
Premium Research Aug 2026
... Heads of I&O must communicate operational health in outcomes that matter to their stakeholders. This guide defines 12 I&O outcome-driven metrics, with precise scope, calculations, implementation guidance, worked examples and FAQs for each. When to Use Directions for Use Contributors Gartner Recommended ...

Analyst(s):   Ron Blair   |   Sanchi Bhat   |   Aparna Bhaumik
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