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Premium Research Jan 2024
... PTaaS providers deliver penetration testing (pentesting) services by combining automated tools and human expertise. Security and risk management leaders must evaluate the benefits of “as-a-service” offerings alongside traditional pentesting to determine the best choice or mix for their organization. ...

Analyst(s):   Mitchell Schneider
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Premium Research Mar 2024
... ChatGPT and other generative AI tools are changing how Communications teams work. Communications leaders can learn from these four simple ways on how to get started using publicly available generative AI in content workflows. Overview Conclusion Contributors Gartner Recommended Reading Gartner Research ...

Analyst(s):   Elizabeth Kilbride
Premium Research Apr 2024
... Use this diagnostic tool to evaluate your mastery of core activities within the CSO role and prioritize areas for development. Upon completion, you'll receive a personalized report highlighting your top development opportunities, along with recommendations and guidance from Gartner sales experts. Gartner ...

Analyst(s):   Alex Boyd   |   Michael Rush   |   Melissa Manley
Premium Research May 2024
... pipeline of valuable user-generated content that can significantly impact conversions. CMOs can use this research to learn how reputation management tools, sound strategies and effective staffing can help optimize their programs and increase conversions. Gartner Research ...

Analyst(s):   Claudia Ratterman
Premium Research Jun 2024
... This document focuses on the last phase of cost optimization. It provides strategy leaders with best-practice frameworks, tools and templates to communicate the cost optimization strategy throughout the enterprise and mitigate potential execution barriers. Analysis Research Highlights Gartner Recommended ...

Analyst(s):   Corporate Strategy Research Team
Premium Research Jun 2024
... guides strategy leaders in the second phase of cost optimization: aligning the entire organization on cost-saving ideas. It offers best practices, tools and frameworks to prioritize promising opportunities for executive buy-in. Analysis Research Highlights Gartner Recommended Reading Gartner Research ...

Analyst(s):   Corporate Strategy Research Team
Premium Research Jul 2024
... interactive data story allows CMO leaders to benchmark brand’s website and app performance against over 1,178 brands across five industries. Use this tool to understand current site and app performance, as well as identify gaps and opportunities for improvement. Gartner Research ...

Analyst(s):   Noam Dorros
Research Jan 2024
... technology dynamics and changing IT buyer behavior, in response to external market conditions. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...

Analyst(s):   James Ingham   |   Sruthi Nair
Premium Research May 2024
... R&D leaders can use this benchmarking tool to compare their business unit or company’s R&D spending and performance to that of others of a similar size and industry. Overview What It Is Directions for Use Gartner Recommended Reading Gartner Research ...

Analyst(s):   Research and Development Research Team
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