... revenue lost to fraud every year. CAEs can learn how to build a comprehensive fraud prevention, monitoring and detection program by using the research, tools and peer resources in this collection. Analysis Research Highlights Gartner Research ...
Analyst(s): Enterprise Risk Management Research Team
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... Generative AI technology profoundly impacts conversational AI platforms, augmenting the expertise of these tools beyond novice-level understanding and leading to superior intelligence. Product leaders must plan now to avoid competitive threats and take advantage of transient opportunities. Overview ...
Analyst(s): Adrian Lee | Gabriele Rigon | Arup Roy
... The scope of the marketing function is increasingly complex. Communities of practice offer a strategic tool for marketing operations leaders to address operational barriers and foster innovation. Follow Gartner’s four steps to deploy communities of practice that promote operational excellence. Overview ...
... Legal leaders can use this tool to benchmark their legal department spend (e.g., outside counsel), staff and structure against those of their closest peers. This interactive online survey assessment immediately delivers a detailed report upon completion. Overview What It Is Directions for Use Gartner ...
... widen over the next 12 to 18 months, driven as much by execution ability as opportunity identification. Product leaders must leverage emerging GenAI tools and platforms to maintain leadership. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Research ...
... measure up to peer organizations struggle to set the right priorities and take the right actions. Use this video to understand how Gartner’s HR Score tool can help you assess your function’s maturity and advance your function’s work. Contributors Gartner Research ...
... Consumer data is a vital tool in understanding preferences and building a strong consumer-brand relationship. Digital marketing leaders can optimize first-party data collection through value exchanges by prioritizing data based on consumer needs, tailoring incentives and promoting data transparency. ...
... Loyalty programs are powerful tools that digital marketing leaders should use to increase customer engagement and meet retention goals. Use this research to evolve program incentives and offerings that align with business goals and meet the expectations of high-priority customers. Overview Introduction ...
Analyst(s): Brad Jashinsky | Digital Performance Benchmarks Team
... critical role in their organization’s response to U.S. federal policy shifts. This resource center provides the latest insights, advice, benchmarks and tools to equip executive leaders to respond to evolving talent priorities with confidence. Analysis Research Highlights Gartner Recommended Reading Evolving ...
Analyst(s): Peter Aykens | Trisha Rai | Caroline Walsh