... CCOs can use this interactive tool to see the percentage of peers’ budgets allocated to activities such as public relations, corporate brand and employee communications. The data can help you understand how your budget allocation compares to your peers and support proposals for budget reallocation. ...
Analyst(s): Iliyana Hadjistoyanova | Shikhar Sahai | Patryck Allen
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... being challenged to elevate their performance. Interviews with C-suite leaders reveal that adopting CFO-like thinking, developing themselves with AI tools, practicing social savviness, fostering a healthy rival mindset and sustaining a sense of balance can enhance performance. Overview Introduction Analysis ...
... CCOs can use this interactive tool to see the median total Communications budget for organizations of various sizes, industries or regions. The data will help determine whether you are underfunded relative to comparable peers and support a proposal for increased Communications budget. Data Insights ...
Analyst(s): Iliyana Hadjistoyanova | Shikhar Sahai | Patryck Allen
... Pricing and Packaging Survey data to identify key pricing factors influencing software purchases via a consumption-based model. Use this interactive tool to explore buyers’ pricing preferences by role and other characteristics to enhance decision making. Data Insights Directions for Use About This Research ...
Analyst(s): John Santoro | Radhika Garg | Ron Burns
... prefer the traditional build-or-buy options for their applications, but the new approach is multidimensional, using purchased, built and integrated tools. To create a modern application strategy, enterprise applications leaders should adopt Gartner’s buy, build and blend model. Overview Introduction ...
Analyst(s): Denis Torii | Anne Thomas | Akis Sklavounakis | Tad Travis
... This interactive tool explores the 2025 cybersecurity spending and budget priorities of enterprise buyers. Product leaders can use these insights to adapt to changing market dynamics, inform their product roadmap and go-to-market strategies, and address the most pressing cybersecurity areas. Data Insights ...
... increase the challenge for product managers developing plans to achieve and sustain success. Scope Analysis Topics Suggested First Steps Essential Reading Tools and Toolkits Gartner Research ...
... Model Context Protocol is rapidly emerging as an integration standard that helps AI access data sources and tools for AI agents. Product managers can support it by describing MCP’s value propositions and use cases and using messaging geared toward personas — including AI agents. Overview Strategic Planning ...
... Product leaders can use this interactive tool to explore which forms of buyer enablement are most likely to be valued in various buying categories. Product leaders can then choose and place the most effective assets to drive greater buying confidence and sales. Data Insights Directions for Use About ...