... trends, tools and emerging technologies they need to deliver business results. Follow news and updates for the conference on the Gartner Newsroom and on Twitter and LinkedIn using #GartnerMKTG. About Gartner for Marketers Gartner for Marketers provides the objective, expert advice, and proven tools that ...
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... piloting or using artificial intelligence (AI) bots and virtual customer assistants (VCAs), and 67 percent of those leaders believe they are high-value tools in the contact center, according to a recent survey by Gartner, Inc. In recent years, no other channel technology has piqued customer service and support ...
... high-quality service that handles both the issue at hand and customers’ end-to-end experience.
“Collecting voice of the customer data is one the best tools service leaders can deploy to understand customer experience,” said Mr. Joseph-David. “To facilitate the shift to end-to-end experience, service and ...
... providing a ‘virtual water cooler,’ got a sudden jolt from the pandemic,” said Craig Roth, research vice president at Gartner. “Social and collaboration tools went from a ‘nice to have’ to a ‘must have’ within a matter of weeks.”
Even as some workers begin to return to offices, COVID-19 has caused a permanent ...
... GartnerMKTG. About the Gartner Marketing Symposium/Xpo Gartner Marketing Symposium/Xpo provides marketing leaders actionable advice about the trends, tools and emerging technologies they need to deliver business results. Gartner for Marketers analysts address the biggest opportunities, challenges and priorities ...
... supply chain disruptions. At the Gartner CSO & Sales Leader Conference, sales leaders and their teams will gain unique actionable insights, practical tools and innovative guidance to acquire new customers and drive growth, transform their revenue organization, and learn from the most progressive sales organizations ...
... adaptability. It's not just about having the technical tools; it's about understanding where AI can truly add value and being open to experimenting with new approaches. In the successful cases, teams were willing to experiment and align use cases to the tool’s known strengths, such as intelligent searching, ...
... have a positive impact on their marketing investment and strategy.” “As customers become more comfortable using AI, they’ll shift from seeing it as a tool to seeing AI as a teammate. CMOs need to get ready for the rise of intelligent, adaptable, nonhuman customers.” “Future customers will be humans, machines ...
... Personalization Strategy for Future Growth.” About Gartner for Marketing Leaders Gartner for Marketers provides the objective, expert advice, and proven tools that CMOs and other marketing leaders need to seize the right opportunities with clarity and confidence, and to stay ahead of the trends that matter ...