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Premium Research Sep 2026
... Gartner First Takes Fresh insights on emerging trends Heads of I&O should seriously evaluate Proxmox as a potential alternative in the server virtualization platform market, as 24/7 enterprise support and North American expansion address key adoption barriers. Assess if Proxmox’s support maturity meets ...

Analyst(s):   Fintan Quinn   |   Tony Harvey   |   Vishesh Divya
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Premium Research Aug 2026
... Gartner First Takes Fresh insights on emerging trends IT procurement leaders must reduce exposure to AI supplier disruptions by mitigating concentration risk and preparing rapid migration plans. A recent U.S. federal court decision appears to restore a path to doing business with Anthropic, but broader ...

Analyst(s):   Charity Hooper   |   Dawn Singer   |   Elisabeth Glass
Premium Research Aug 2026
... Gartner First Takes Fresh insights on emerging trends Stripe’s acquisition of OpenRouter further validates the essential role of AI gateways for software engineering leaders. The transaction secures Stripe a strategic metering chokepoint, establishing “tollbooth” revenue streams through token arbitrage ...

Analyst(s):   Mark O'Neill   |   Chris Meering   |   Aapo Markkanen   |   Akis Sklavounakis
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends Heads of infrastructure and IT operations should recognize Cisco’s Intelligent Workplace Experience as a signal of the shift toward ambient workplace intelligence. Organizations must assess these platforms based on interoperability, architectural ...

Analyst(s):   Sohail Majumdar   |   Pankil Sheth
Premium Research Oct 2026
... emerging trends CMOs can no longer treat answer engine visibility as a passive answer engine. The launch of Profound Ads signals a shift toward active media execution, spurring CMOs to evaluate AI orchestration tools, govern first-party context and validate revenue tracking. Overview Strategic Planning ...

Analyst(s):   Isoke Mitchell   |   Serena Philip
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends AI leaders should test Google Genie 4 for AI-generated simulation infrastructure that supports AI agent evaluation, robotics development, digital twins and enterprise simulation. World models such as Genie 4 introduce simulations that will become ...

Analyst(s):   Hoe Seng Ooi   |   Jaiguru Thevar   |   J.P. Thompson
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends CMOs must act on Salesforce’s recent announcement to acquire Braze. The acquisition shifts the martech battleground from customer profile storage to AI-powered activation engines. This new combined portfolio will have multiple personalization approaches ...

Analyst(s):   Suzanne Schwartz   |   Audrey Brosnan   |   Benjamin Bloom   |   Matt Moorut   |   Tia Zervas
Premium Research Oct 2026
... Gartner First Takes Fresh insights on emerging trends CIOs should view China’s AI market correction as a valuation reset, not proof that enterprise AI is failing. Continue funding AI with validated business value but prepare for cheaper infrastructure, supplier consolidation and higher vendor risk through ...

Analyst(s):   Vikas Bhardwaj   |   Ryan McKinney   |   DD Mishra
Research Jul 2026
... long-term trends is a standard R&D practice but increasing market uncertainty is making it harder to apply these trends effectively to new product development decisions. R&D leaders should analyze megatrends, which combine multiple trends into broader patterns, to help prioritize product and technology investments ...

Analyst(s):   Alex Curry   |   Ella Yan   |   Svetlana Golden   |   Atul Dighe
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