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Premium Research Jul 2025
... AI and intelligent agents are fundamentally reshaping the services industry, rendering traditional business models obsolete. To compete in the AI race, service providers must seize opportunities to adopt AI-driven, outcome-based solutions. Investing in AI talent and skills and building diverse partn ...

Analyst(s):   Chrissy Healey   |   Errol Rasit   |   Kevin Knox
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Premium Research Jul 2025
... The expansion of AI applications is transforming every facet of enterprise software and physical realities. To compete effectively and remain relevant, product leaders must carefully prioritize investments and new capabilities, which may require the creative destruction of existing business models. A ...

Analyst(s):   Anushree Verma   |   Annette Zimmermann   |   Akhil Singh   |   Annette Jump   |   Errol Rasit
Premium Research Jul 2025
... The AI model race has shifted from model supremacy to advancing reasoning, domain-specific capabilities and orchestrating autonomous agentic AI. To compete, product leaders must implement these proactive GenAI systems to deliver critical business outcomes and unlock new monetization opportunities. An ...

Analyst(s):   Danielle Casey   |   Jake Sorofman   |   Akhil Singh   |   Errol Rasit   |   Annette Jump
Webinar On-Demand
... requires new processes, tools, skills and mindsets. Join this complimentary Gartner marketing webinar as a Gartner expert shares how to refine your strategic roadmap for GenAI and position marketing as a growth driver. You will walk away from this session with answers to your vital questions and recommended ...

Analyst(s):   Nicole Denman Greene
Webinar On-Demand
... answers to your vital questions and recommended actions to help you address your mission-critical priorities. •Identify major trends that will affect CMOs in 2026 •Determine top priorities for CMOs in the year ahead •Learn the actions CMOs must take to set teams up for success Return to this web page to ...

Analyst(s):   Sharon Cantor Ceurvorst   |   Kristina LaRocca-Cerrone
Research October 30 2026
... communicate insights clearly and strategically. This Gartner checklist provides practical guidance for planning, structuring, and delivering audit committee presentations that focus on what matters most: risk exposure, business impact, remediation effectiveness, and emerging trends. Built on Gartner research ...
... scalable go-to-market plays that resulted in repeatable revenue. Adoption of a sales and revenue technology stack to execute different go-to-market models Exploration of AI and Generative AI technology trends that disrupt or accelerate how B2B Sales teams go-to-market Integration of sales and marketing ...
Conference Highlight November 09 2020
... his session, Brian Burke, VP Analyst at Gartner, shared the top strategic technology trends for 2021 that CIOs and IT executives cannot afford to ignore. Key Takeaways “Three broad themes run through the Gartner top strategic technology trends for 2021: 1) People Centricity 2) Location Independence 3 ...
Research Apr 2020
... leaders supporting sales should adopt new planning, guided selling, conversation intelligence, forecasting, digital commerce and pricing technologies. Overview Strategic Planning Assumption(s) Analysis Impacts and Recommendations Gartner Recommended Reading Gartner Insights Abstract ...

Analyst(s):   Ilona Hansen   |   Tad Travis   |   Adnan Zijadic   |   Mark Lewis   |   Melissa Hilbert
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