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Premium Research Apr 2024
... acquiring more data. Product leaders should examine implementation, use-case, industry and business value trends to identify and successfully pursue emerging market opportunities. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Note 1: Business Value Representation in Patterns ...

Analyst(s):   Nick Ingelbrecht   |   Bill Ray   |   Aakanksha Bansal
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Premium Research Apr 2020
... Internet of Things as a top customer experience technology, but are not treating it as a serious commerce channel. Application leaders for digital commerce technologies should offer differentiated commerce experience to make IoT-based thing commerce successful. Overview Strategic Planning Assumption(s) ...

Analyst(s):   Sandy Shen
Research Mar 2026
... system to source and scale technology bets. By engineering deal flow, underwriting architecture, and unit economics, and utilizing stage-gated funding, EA functions can compound enterprise value while rigorously disciplining the testing process. Insights at a Glance Strategic Planning Assumption Impact ...

Analyst(s):   Saul Brand   |   Lucas Kobat
Premium Research Feb 2026
... still nascent. Still, CMOs who act now can scale and benefit as the technology matures, while those who wait risk falling behind. Use this research to benchmark your AI strategy against high performers. Insights at a Glance Strategic Planning Assumptions Issue Context Impact Brief More Detail Gartner ...

Analyst(s):   Julia Multedo   |   Michael McCune
Research Feb 2026
... Access Insights Already a Gartner client? AI-driven technologies will reshape procurement’s operating model and strategic impact, however CPOs must understand AI’s capabilities, integrate with legacy systems, and ensure data quality. Upskilling talent, managing change, and fostering innovation are vital ...

Analyst(s):   Ryan Polk   |   Yanni Karalis
Research Mar 2026
... risk management is often reactive and insufficient amid rapid technology shifts and complexity. PPM leaders can support CIOs in delivering critical digital initiatives by adopting a proactive approach to uncover hidden risks and prevent strategic project failures before execution. Insights at a Glance Impact ...

Analyst(s):   Faisel Pervaiz
Research Mar 2026
... support of CIO ambitions, including literacy gaps and hype-driven expectations. A mix of AI technology is required to close the widening gap between expected and actual outcomes. Insights at a Glance Strategic Planning Assumption Impact Actions Cautions How to Execute Success Measures Gartner Recommended ...

Analyst(s):   James Boyle
Research Mar 2026
... activity that takes place on, or above, the Earth. Not taking advantage of this technology will put product leaders out of a race they are already in and in a position to be surpassed by first-mover competitors. Overview Strategic Planning Assumptions Analysis Gartner Recommended Reading Gartner Insights ...

Analyst(s):   Aakanksha Bansal
Premium Research Apr 2026
... competitiveness. This research explores how AI modular architecture, CX platforms and security controls can align technology investments with AI-based innovation and business outcomes. Insights at a Glance Strategic Planning Assumptions What You Need to Know Impact Brief Implications and Recommendations Gartner Recommended ...

Analyst(s):   Kristy Waterhouse   |   Mary Yan
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