... product marketers understand the company functions, technologies and challenges that are part of implementing a PLG strategy. Use these insights and advice from GTM best practices across several technology categories to improve PLG success. Strategic Planning Assumption Analysis Research Highlights Gartner ...
Analyst(s): David Yockelson
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... Generative AI technologies will rapidly reach the Plateau of Productivity, impacting how product teams work. Chief product officers need to know which tasks will be replaced by this technology and which others will be augmented or informed by GenAI insights. Overview Strategic Planning Assumption Analysis ...
... have gained significant business value from using blockchain technology. This research describes how enterprise architecture and technology innovation leaders can apply game theory to blockchain to unlock its potential. Overview Strategic Planning Assumption Analysis Gartner Recommended Reading Gartner ...
... marketing technology usage declines, examining the technology markets that overlap with CDP-adjacent functionality will avoid wasted investments. Marketing operations leaders can lead a buying group focused on enabling use cases to create an optimal situation for tech selection. Overview Strategic Planning ...
... legacy technology drive maintenance backlogs and technology debt. Using standards and managing compliance will reduce friction and improve operations and network resilience. CIOs can leverage this research to coordinate shared responsibilities to unlock latent asset value. Overview Strategic Planning ...
... energy technologies will enable business models that digitize field operations through edge computing, electric mobility, drone fleets and robotic automation. Technology and service providers must cultivate power and energy capabilities to address challenges and differentiate. Overview Strategic Planning ...
Analyst(s): Nick Jones | Pedro Pacheco | Amy Teng | George Brocklehurst | Bill Ray
... by global trade tensions and increased volatility in financial markets, continued to hold the top rank of emerging risks for the fourth quarter of 2025, according to Gartner, Inc., a business and technology insights company. The Gartner Quarterly Emerging Risk Report series captures the viewpoints and ...
... concerns about ROI, pricing volatility and commoditization. Too many AI pilots stall before generating significant revenue. And if you can’t deliver top-line growth, you risk losing funding and credibility fast. Vendor instability — whether from bankruptcy, acquisition, pricing and contract changes, or ...
... advancement is making it difficult to navigate hype around new trends and technologies. I&O leaders can use this analysis to focus on the innovations in IT infrastructure and operations best suited to deal with this uncertainty. Strategic Planning Assumptions Analysis Definition: Why This Is Important ...