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Premium Research Jan 2024
... CMOs must meet rising demands despite resource challenges and macroeconomic uncertainty. Driving impact, reducing costs and juggling priorities can pull focus in different directions. Learn how successful CMOs leverage marketing operations to find quick efficiency and effectiveness wins. Gartner Reco ...

Analyst(s):   Amy Abatangle   |   Dorian Cundick
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Research Aug 2020
... Access Insights Already a Gartner client? As CIOs’ exposure at the board level increases, so does the expectation of generating clear insights for fast decision making. The art of argumentation is a learnable competency leaders can apply to craft their strategies and communicate their propositions to ...

Analyst(s):   Gabriela Vogel
Premium Research Jan 2025
... Outdated CRM technology can disrupt customer experience and limit innovation. This one-minute video explains how CIOs can improve the brand and boost customer satisfaction by aligning their CRM technology portfolio with the organization’s CX aspirations. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gene Alvarez
Premium Research Jan 2025
... In today’s rapid business environment, many executive leaders struggle to prioritize their own well-being. This one-minute video explains how CIOs can improve their self-care by regularly scheduling downtime in their work calendars. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Rob O'Donohue
Premium Research Dec 2024
... Nearly every CEO wants executives to combine human and machine capabilities to improve their performance. This one-minute video offers CIOs actions for augmenting their performance and leadership with AI, including generating narratives and strengthening business cases. Gartner Recommended Reading Gartner ...

Analyst(s):   Kristin Moyer
Premium Research Jan 2025
... Adopting new technology poses numerous risks for CIOs as they attempt to improve customer experience. This one-minute video explains how CIOs can determine which innovations match their current technology risk profile and when to adopt them. Gartner Recommended Reading Gartner Research ...

Analyst(s):   Gene Alvarez
Premium Research Dec 2024
... New survey insights have revealed executive leaders’ aims for growing their business in 2024. This video covers what high-growth companies do differently than others via core growth levers, product development’s role and advanced technologies’ use as growth catalysts. Gartner Recommended Reading Gartner ...

Analyst(s):   Dave Aron
Premium Research Jan 2025
... When cost cutting is required, those who cut while keeping capabilities needed to win will emerge ahead. This video shows how a strategic, capability-led approach enables executive leaders to transform cost structures, protect differentiating capabilities and reorganize for growth. Gartner Recommended ...

Analyst(s):   Maddie Otter
Research Dec 2020
... digital user experience increasingly spans multidevice, multitouchpoint and multimodal interactions, and is therefore a multiexperience journey. This video introduces viewers to vendors of MXDPs — platforms on which to build user experiences across web, mobile, conversational, immersive and wearable apps ...

Analyst(s):   Adrian Leow
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