... Stories are critical to engaging technology buyers as they progress through the buying journey. Product marketers can use a single story framework to tell different (but connected) outcome-oriented stories to the range of different personas on the buying team. Gartner Recommended Reading Gartner Resea ...
Analyst(s): Kip Martin
Get more from Gartner
Interested in receiving proven business and technology insights, analyst guidance, benchmarks, diagnostics and more? Connect with a Gartner representative to learn more about becoming a Gartner client.
... In this session, supply chain leaders responsible for strategy can learn from Schneider Electric an update of their long-standing Supply Chain Control Tower initiative, helping orchestrate the company's end-to-end order management from customers down to suppliers. Gartner Recommended Reading Gartner R ...
... Investments in disruptive technologies can empower software engineering teams to meet business objectives for productivity, sustainability and growth. This research highlights the top five technology trends for software engineering leaders to track and act on in 2024 and beyond. Gartner Recommended R ...
... Advanced technologies and real-time data sharing create opportunities for real-time decision execution. P&G Product Supply uses retailers and internal supply chain data to identify and predict on-shelf availability, detect end-to-end root causes and continuously boost shelf and shopper availability. ...
... In an increasingly digital and disrupted work environment, achieving business outcomes requires an absolute focus on the human experience. The human-powered enterprise framework offers HR leaders six ways to dramatically raise employee performance, engagement and retention. Gartner Recommended Readin ...
... Prudential Financial sought to drive profitable growth, and its marketing team recognized that CX could be its competitive lever. Prudential’s Abhii Parakh and Amborish Baruah explain how the company bridged CX and business outcomes to build a customer-centric culture that fuels growth. Overview Gartn ...
... Using peer-benchmarked cyberprotection levels, CIOs can create stakeholder defensibility to know exactly what cyberinvestments are appropriate and necessary. You can address cyberinsurance requirements, regulatory demands, customer expectations, third-party risk, and support M&A due diligence. Gartne ...
... While the number of changes organizations face increases, employee willingness to support those changes has decreased. HR leaders must embed psychological safety into their change management approach so employees feel protected when engaging in change. Gartner Recommended Reading Gartner Research ...
... Corporate controllers and their teams frequently experience high effort in the accounting close process. Learn how to mitigate internal drivers of effort and remove low-risk work using a risk-based approach to establish materiality thresholds. Recommended by the Authors Gartner Insights Abstract ...