Tech and Service Providers

Improve Marketing and Sales Alignment on the Buying Journey

| 1 hour

A lack of alignment and understanding of buyer situations between sales and marketing can lead to lost pipeline opportunities. This means marketing and sales have an opportunity to better align and collaborate on the buyers’ journey and behaviors to drive higher conversions. Join this complimentary technology and service provider marketing webinar as Gartner experts share how you can collaborate with sales to understand why buyers buy and where they are on their buying journey so you can create more actionable insights for sales to leverage and progress pipeline. This goes beyond the buyer's role in the business, and walks through how to understand their role in the buying group and how sellers can help to increase the customer's confidence to complete a high-quality deal. 

  • Create more actionable guidance based on buyer behaviors for sales to progress pipeline

  • Understand your buyers and their behaviors, challenges, and needs

  • Increase your customers’ confidence to close high-quality deals

Return to this web page to watch the webinar. Contact us at with questions about viewing this webinar.

Hosted by

Elizabeth Beard

Director, Advisory


Suzanne White

VP Analyst

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